Notifications & Messages

Jared Hamilton
From: Jared Hamilton
Hey - It’s time to join the thousands of other dealer professionals on DrivingSales. Create an account so you can get full access to the articles, discussions and people that are shaping the future of the automotive industry.
×
Brett Stevenson

Brett Stevenson President and CEO

Exclusive Blog Posts

Design: The Driving Factor Behind Showroom Sales

Design: The Driving Factor Behind Showroom Sales

Many factors go into creating a successful showroom. While often overlooked, design plays an essential role in the customer experience and overall success …

5 Reasons You Should Seek Out Consumer Generated Content

5 Reasons You Should Seek Out Consumer Generated Content

It may seem like a good idea to always be the one writing about your dealership, but in reality consumer-generated content is as important, if not more so,…

DealerRater Reviews now Available on Cars.com

DealerRater Reviews now Available on Cars.com

DealerRater pushed a press release today that they have pushed reviews to the Cars.com Platform. According to the press release, this is about three millio…

Why Should You Attend NADA 2017

Why Should You Attend NADA 2017

As you investigate the possibility of attending NADA in New Orleans this year, you might be questioning the benefits of attending. It’s possible that…

The Most Wonderful Time of Year for Luxury

The Most Wonderful Time of Year for Luxury

It’s that time of year again: lights line the houses, the air is brisk, and luxury manufacturers are trying to make sure their vehicles are the best …


The Seattle Post Intelligencer began publishing in 1863.  Yesterday it closed down, never to print again. While we still have the Seattle Times in this market, you will find more and more markets losing their big city paper.  The Rocky Mountain News just died, the San Francisco Chronicle is done.  Obviously the Internet killed the local newspaper with help from television and other immediate sources for news.  As an old school ad agency guy, I watched over the last few years as they lost their audience and then lost their advertisers.  Few auto dealers were still using the local paper.  Most dealers would say it hadn't really worked for them in years.  Craigslist killed the newspaper classifieds, and even the newspaper's own website took part in the demise.  In large cities with big circulations, the cost of paper, the cost of production, large editorial staffs and the press workers made the overhead overwhelming. 

The interesting thing to watch as the papers fail, is how people change the habits to get the information they want.  While young people already use the internet for news and information, we will see older people begin to use websites to replace the paper.  I guess this means you will get up on Sunday mornings and sit down with a cup of coffee and your laptop instead of the newspaper.  Somehow, its just not the same.

Rather than moaning about the loss of the paper, we need to look forward to what is to come.  Many parts of our business lives and our personal lives are going to change with the technology improvements and even with the economy problems.  If you haven't noticed, the Post Office is not moving a whole lot of mail anymore.  Most people email instead of using regular mail, and direct mail companies are feeling the big crunch.  I think we need to prepare for a change in the post office and learn to live without delivery to the mailbox out on the post in the front yard.  Are you ready? Have you invested in the latest phone gadget that will take calls, deliver email and show you movies in your palm? Have you noticed that when a person walks by you on the street, blabbering away to themselves, that they aren't crazy, they just have Bluetooth in their ear?    Quick, go buy a paper and sit down and read it before its gone.

JD Rucker
Great info, Brian. Cat's out, though. Now I have to learn more. Just goes to show that if you want to impress the dealers, you do it with the search engines. Google seems to have that effect on people.

 Unlock all of the community & features  Join Now