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Jared Hamilton
From: Jared Hamilton
Hey - It’s time to join the thousands of other dealer professionals on DrivingSales. Create an account so you can get full access to the articles, discussions and people that are shaping the future of the automotive industry.
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Brett Stevenson

Brett Stevenson President and CEO

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If you're a car dealer that has done direct mail in the past, you know it is a never ending quest to get the price down.  If you went thru a direct mail vendor, they probably provided the creative for the piece and then had it printed at their own printer.  Somewhere in there you paid a markup to the person selling the direct mail.  They buy it from the printer and mark it up to you.  There is nothing wrong with that - its just capitalism in action, but in these days of tight budgets you may want to consider an alternative.  I ran across a company called BuyersDirectNetwork.com.  They have a very simple business model. They have negotiated low rates with a giant printer in the south and will hook you up directly with the printer for a simple monthly membership fee. Once a member, you get their negotiated, low printing prices.  BuyersDirectNetwork.com will help you with the creative you need for the direct mail piece and will allow you to buy direct from the printer so there is no middleman.  The monthly fee to BuyersDirectNetwork.com is in the ballpark of 300 to 400 per month, but it looks like buying the printing at cost will save you as much as 25 cents per piece.  This large printer will also mail the pieces for you if you choose.  If you want more information, you can visit the website or email them at info@BuyersDirectNetwork.com

Mathew Sweezey
Great post. We have just developed an online reputation management solution for Auto Repair centers. We provide a dashboard to view, manage and rebut to all of the consumer generated reviews and ratings we can find for their business on the internet. We make an easy to use system where we will find ratings and reviews for business, and bring them to them, and then in the same place let them rebut to the reviews should they be false or misleading. Check out www.mechanixloop.com for more information.

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