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Brett Stevenson

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A social network like Driving Sales has the power to allow marketers and brands to have conversations with potential customers about products and services.  But according to the Interactive Advertising Bureau in the U.K., social networkers are starting to tire of the constant barrage of brands asking them to join groups etc.  The study says that 31% of the users studied said they get too many invites to install applications etc.  Others said they were inundated with advertising that was not relevant to them. 

The moral of the story here is that marketers need to be very careful about how they approach members of a social network.  Most members are seeking valuable exclusve content and information they can use in their job or life. For more of a perspective on this, try this link and read a story in Advertising Age by Emma Hall titled "How to get the most out of social networks and not annoy users."  http://adage.com/digital/article?article_id=136233

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