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Jared Hamilton
From: Jared Hamilton
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Brett Stevenson

Brett Stevenson President and CEO

Exclusive Blog Posts

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Those who have been involved in some sort of accident have the next step of finding an auto repair shop. These shops are not all created equal as some are …

One Price Selling – What Are You Waiting For?

One Price Selling – What Are You Waiting For?

Most Dealers are closer to a One Price Selling sales process than they may realize. If you’re an excellent pre-owned dealer you’re basically no…

What Is Your Chemistry With Women Buyers?

What Is Your Chemistry With Women Buyers?

Wow, its December. Last month of the year. Now is the perfect time to begin to reflect on the customer processes, engagement and strategies you have in pla…

Want to Advance in Business? Here are a Few Ways to Stay on Top of Your Game

Want to Advance in Business? Here are a Few Ways to Stay on Top of Your Game

If it’s time for you to take the next steps in your career, there are some tried-and-true methods that can ensure your success. All business professi…

BDC training for 2017

BDC training for 2017

  We have a service and sales bdc team for each of our stores. One is a Hyundai store and the other is a Chevrolet store. We have Three sales Bus…

 

A social network like Driving Sales has the power to allow marketers and brands to have conversations with potential customers about products and services.  But according to the Interactive Advertising Bureau in the U.K., social networkers are starting to tire of the constant barrage of brands asking them to join groups etc.  The study says that 31% of the users studied said they get too many invites to install applications etc.  Others said they were inundated with advertising that was not relevant to them. 

The moral of the story here is that marketers need to be very careful about how they approach members of a social network.  Most members are seeking valuable exclusve content and information they can use in their job or life. For more of a perspective on this, try this link and read a story in Advertising Age by Emma Hall titled "How to get the most out of social networks and not annoy users."  http://adage.com/digital/article?article_id=136233

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