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From: Jared Hamilton
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Brett Stevenson

Brett Stevenson President and CEO

Exclusive Blog Posts

Click-to-Call [Infographic]

Click-to-Call [Infographic]

  Most dealers understand the importance of making it easy for customers and prospects to find contact information. Websites often have prominent &…

Quick Tips for Improving Dealership Culture

Quick Tips for Improving Dealership Culture

Car dealers have a terrible reputation. It's such a negative experience for so many that people are electing to make a major purchase like a vehicle fr…

The Biggest Mistake Dealers Make When It Comes to Customer Retention

The Biggest Mistake Dealers Make When It Comes to Customer Retention

Jim Roche is the Divisional VP of Marketing & Managed Services at Xtime. We asked him to tell us the biggest mistake he sees dealers making today when …

Is 2018 the Year of Customer Convenience?

Is 2018 the Year of Customer Convenience?

It seems that every year has a theme attached to it in terms of where dealerships’ focus will be. Which themes or buzzwords will dominate 2018? We…

Upcoming Webinar: Show with Your Showroom, Sell with Your Website

Upcoming Webinar: Show with Your Showroom, Sell with Your Website

Today's customers walk into your showroom better-informed than ever before. Because they've done their research ahead of time, 89% walk into t…

 

A social network like Driving Sales has the power to allow marketers and brands to have conversations with potential customers about products and services.  But according to the Interactive Advertising Bureau in the U.K., social networkers are starting to tire of the constant barrage of brands asking them to join groups etc.  The study says that 31% of the users studied said they get too many invites to install applications etc.  Others said they were inundated with advertising that was not relevant to them. 

The moral of the story here is that marketers need to be very careful about how they approach members of a social network.  Most members are seeking valuable exclusve content and information they can use in their job or life. For more of a perspective on this, try this link and read a story in Advertising Age by Emma Hall titled "How to get the most out of social networks and not annoy users."  http://adage.com/digital/article?article_id=136233

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