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Jared Hamilton
From: Jared Hamilton
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Brett Stevenson

Brett Stevenson President and CEO

Exclusive Blog Posts

Women in the Dealer Workforce: Where We Are & Where We Can Go

Women in the Dealer Workforce: Where We Are & Where We Can Go

It’s no secret that women make up a small portion of the dealer workforce and turnover among women is high. By not attracting and retaining women in the …

Car Subscriptions - Q and A with Bill Playford

Car Subscriptions - Q and A with Bill Playford

I had the chance to interview Bill Playford about car subscription services, and how they're going to change the marketplace. Take a look what this ins…

Be The Exception

Be The Exception

How brilliant marketers find and follow what makes their stories different in a world full of average content DrivingSales is excited to announce th…

Keeping Up with the Joneses in Quick Lube

Keeping Up with the Joneses in Quick Lube

More than half of all sales customers will abandon your dealership’s service department in the first year. It’s a widely varying statistic &nda…

It Has Never Been Easier To Be Average

It Has Never Been Easier To Be Average

It has never been easier to be average. This post was written by Jay Acunzo, who will be speaking at the upcoming DrivingSales Executive Summit in Octob…

 

A social network like Driving Sales has the power to allow marketers and brands to have conversations with potential customers about products and services.  But according to the Interactive Advertising Bureau in the U.K., social networkers are starting to tire of the constant barrage of brands asking them to join groups etc.  The study says that 31% of the users studied said they get too many invites to install applications etc.  Others said they were inundated with advertising that was not relevant to them. 

The moral of the story here is that marketers need to be very careful about how they approach members of a social network.  Most members are seeking valuable exclusve content and information they can use in their job or life. For more of a perspective on this, try this link and read a story in Advertising Age by Emma Hall titled "How to get the most out of social networks and not annoy users."  http://adage.com/digital/article?article_id=136233

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