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Brett Sutherlin

Brett Sutherlin Owner & Founder

Profile

Name: Brett Sutherlin
Title: Owner & Founder
Company: fusionZONE Automotive
Phone: Private
Location: Private , Private
Summary:
Brett Sutherlin created his own website platform while operating one of the largest Honda dealerships in the state of Florida. As the online presence of both brands and consumers became increasingly prevalent, he saw a need to optimize his dealership’s online presence in order to create a better customer experience that would, in return, result in more leads and more sales. He ultimately devised a formula that proved hugely successful, helping propel his Honda dealership to become one of the largest in the nation. In 2009, Brett and his wife, Karen, sold the Florida Honda dealership and officially founded fusionZONE Automotive. The company has experienced massive organic growth since its inception, and, less than a decade later, is one of the largest automotive digital marketing firms in the country, with offices in California, Florida, and Washington.

Recent Activity

Blog Posts

Want Happy Service Advisors? Give Them the Pay Plan They Want

Want Happy Service Advisors? Give Them the Pay Plan They Want

You learn a lot about yourself in the service drive. You quickly find out if you’re truly an extrovert or an introvert-in-disguise, you discover if y…

Freebie Friday: Don't Over Celebrate [VIDEO]

Freebie Friday: Don't Over Celebrate [VIDEO]

Bill Wittenmyer explains the importance of not over celebrating achievements in this edition of Freebie Friday. …

How To Address Declining Front-End Margins

How To Address Declining Front-End Margins

When we are no longer able to change a situation, we are challenged to change ourselves – Viktor Frankl The news is full of major disruptors; if y…

Recession Proofing Your Dealership

Recession Proofing Your Dealership

Right now, there’s all sorts of talk and murmurings about a coming recession. If you weren’t in business ten years ago, then you might not real…

Who Need Sales Training? Bah Humbug.

Who Need Sales Training? Bah Humbug.

Dealers are constantly inundated by trainers vying for their business. These trainers promise exponential success in sales and profits when they do. Many, …

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