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From: Jared Hamilton
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Brett Sutherlin

Brett Sutherlin Owner & Founder

Exclusive Blog Posts

Improving Service CX: Dealing with Additional Services

Improving Service CX: Dealing with Additional Services

In our month-long series on improving the customer experience in the service department, we now look at the second-most common issue identified by cust…

MDP 033 | NADA: National Automobile Dealers Association

MDP 033 | NADA: National Automobile Dealers Association

#nada #nadashow #nada2020 #corksoakers Join David & David talking about The National Automobile Dealers Association, The NADA Show 2020 plus The Cat…

MDP 034 | Facebook - Automotive Playbook for Dealers

MDP 034 | Facebook - Automotive Playbook for Dealers

Join David & David talking about the Road Trip to Las Vegas for NADA2020 and Facebook's Automotive Playbook for Dealers. Plus, Laughing Man Cof…

How to Improve the Sales to Service Handoff

How to Improve the Sales to Service Handoff

With fixed ops departments shouldering more of the profitability burden in dealerships, the ability to retain customers is more important than ever. Yet, n…

WEBINAR RECORDING - How to Build a Winning Employee Acquisition Strategy

WEBINAR RECORDING - How to Build a Winning Employee Acquisition Strategy

  If there is a constant in dealerships today, it is that they need to acquire and retain high-quality employees. In this webinar, we will p…

INFOGRAPHIC: YouTube Marketing for Dealerships

Earlier this week, we talked about the benefits of having a dedicated YouTube channel for your dealership. So, now that you’ve decided to create one, the question remains: What types of videos should you post? Use this list to help you get started.

Kelly Kleinman

I've always used YouTube for entertainment and "How To" videos.  I understand the use of video is important but how do you measure it's effectiveness as a YouTube piece on YT as opposed to on the dealer site?  

Sherri Riggs

I think some people get overwhelmed with video... they aren't sure how to make them, or what to make the videos about, but your articles should help put nervous dealers at ease!

Brett Sutherlin

Really good point, Kelly. There are various metrics you can measure on YouTube, including number of views and view time. You should always include an actionable CTA with each video, and of course you can use a tracking code to see the clicks your site receives from YouTube. YouTube also allows you to see demographics (geographic location, age, gender, etc.) of your viewers as well as playback location. As with anything, the metrics you track will be tailored to your specific dealership and objectives, and you can check these out on YouTube to determine what will be most effective for you.

This is a must share with my friends in the car businesss. Video has helped me build my brand. I find the biggest thing is to JUST START DOING IT!  The rest will figure itself out as you get better. But most people just never get started! 

Chris K Leslie

Everyone has to start somewhere. For people I really like watching I will always go back to see their first videos to see how they started. 

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