Function + Form
Function + Form builds coilover kits that blend aggressive looks with smooth, responsive ride quality. Since 2005, our team has engineered performance coilovers that handle daily driving without sacrificing comfort or control. Whether you're afte…
Functionand Form
Function + Form
May 27th
Chrome Hearts Ring: A Timeless Symbol of Luxury and Rebellion
Chrome Hearts is a name synonymous with luxury, rock 'n' roll attitude, and bold design. Founded in 1988 by Richard Stark in Los Angeles, the brand has carved a unique space in high-end fashion and accessories. Among its most coveted pieces, …
How a Healthcare Marketing Agency in AZ Is Driving Real Results for Local Medical Clinics
When I first started working with a local clinic in Arizona, I realized something important: even the best medical care can go unnoticed if patients don’t know about it. That’s where a skilled healthcare …
james mark
physicians digital services
April 30th
Find the Perfect Bike for Sale: A Complete Guide to Buying Your Next Ride
Are you in the market for a new bike? Whether you're looking for a road bike, mountain bike, hybrid, or something in between, buying a bike can be both exciting and overwhelming. With so many options available, finding the perfect one can feel like a…
Honouring Loved Ones: Choosing the Right Urns for Ashes in Australia
Losing someone that you are close to is never an easy thing to cope with, but when it comes to selecting the final resting place, most families want to have something that is not only full of meaning but also personal. It is our priority at Urns for …
Urns For Sale
Urns For Sale
April 24th
dealership. So, now that you’ve decided to create one, the question remains: What types of videos should you post? Use this list to help you get started.
5 Comments
Kelly Kleinman
Dealership News
I've always used YouTube for entertainment and "How To" videos. I understand the use of video is important but how do you measure it's effectiveness as a YouTube piece on YT as opposed to on the dealer site?
Sherri Riggs
DrivingSales
I think some people get overwhelmed with video... they aren't sure how to make them, or what to make the videos about, but your articles should help put nervous dealers at ease!
Brett Sutherlin
fusionZONE Automotive
Really good point, Kelly. There are various metrics you can measure on YouTube, including number of views and view time. You should always include an actionable CTA with each video, and of course you can use a tracking code to see the clicks your site receives from YouTube. YouTube also allows you to see demographics (geographic location, age, gender, etc.) of your viewers as well as playback location. As with anything, the metrics you track will be tailored to your specific dealership and objectives, and you can check these out on YouTube to determine what will be most effective for you.
Scott Larrabee
This is a must share with my friends in the car businesss. Video has helped me build my brand. I find the biggest thing is to JUST START DOING IT! The rest will figure itself out as you get better. But most people just never get started!
C L
Automotive Group
Everyone has to start somewhere. For people I really like watching I will always go back to see their first videos to see how they started.