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From: Jared Hamilton
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Brett Sutherlin

Brett Sutherlin Owner & Founder

Exclusive Blog Posts

Organic Listings are More Effective Than Paid Ads

Organic Listings are More Effective Than Paid Ads

  Being in the organic listings doesn't cost you anything. They receive 10 times the traffic that paid advertising does.  It…

Two Things to Consider When Hiring A Candidate for Your BDC

Two Things to Consider When Hiring A Candidate for Your BDC

It is one thing to have a clearly defined job description, and another to actually execute that role. Namely, what is that role, and how does it work withi…

Aim for the Right Service Customers with Data

Aim for the Right Service Customers with Data

The service department at dealerships is mostly passive, not actively seeking out new clients. No one’s going to turn down new customers, but activel…

How Websites Have Become The Need Of The Hour!

How Websites Have Become The Need Of The Hour!

There are websites about nearly everything imaginable, but that doesn’t mean that they are all good. At Fizzle, we believe that anyone that puts in …

What Dak’s Contract Means

What Dak’s Contract Means

Tom Brady makes $15 million per year. A few months ago Dak Prescott turned down $30 million a year. Financially speaking then he’s at least 2x th…

INFOGRAPHIC: YouTube Marketing for Dealerships

Earlier this week, we talked about the benefits of having a dedicated YouTube channel for your dealership. So, now that you’ve decided to create one, the question remains: What types of videos should you post? Use this list to help you get started.

Kelly Kleinman

I've always used YouTube for entertainment and "How To" videos.  I understand the use of video is important but how do you measure it's effectiveness as a YouTube piece on YT as opposed to on the dealer site?  

Sherri Riggs

I think some people get overwhelmed with video... they aren't sure how to make them, or what to make the videos about, but your articles should help put nervous dealers at ease!

Brett Sutherlin

Really good point, Kelly. There are various metrics you can measure on YouTube, including number of views and view time. You should always include an actionable CTA with each video, and of course you can use a tracking code to see the clicks your site receives from YouTube. YouTube also allows you to see demographics (geographic location, age, gender, etc.) of your viewers as well as playback location. As with anything, the metrics you track will be tailored to your specific dealership and objectives, and you can check these out on YouTube to determine what will be most effective for you.

This is a must share with my friends in the car businesss. Video has helped me build my brand. I find the biggest thing is to JUST START DOING IT!  The rest will figure itself out as you get better. But most people just never get started! 

Chris K Leslie

Everyone has to start somewhere. For people I really like watching I will always go back to see their first videos to see how they started. 

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