I've always used YouTube for entertainment and "How To" videos.  I understand the use of video is important but how do you measure it's effectiveness as a YouTube piece on YT as opposed to on the dealer site?  

I think some people get overwhelmed with video... they aren't sure how to make them, or what to make the videos about, but your articles should help put nervous dealers at ease!

Really good point, Kelly. There are various metrics you can measure on YouTube, including number of views and view time. You should always include an actionable CTA with each video, and of course you can use a tracking code to see the clicks your site receives from YouTube. YouTube also allows you to see demographics (geographic location, age, gender, etc.) of your viewers as well as playback location. As with anything, the metrics you track will be tailored to your specific dealership and objectives, and you can check these out on YouTube to determine what will be most effective for you.

This is a must share with my friends in the car businesss. Video has helped me build my brand. I find the biggest thing is to JUST START DOING IT!  The rest will figure itself out as you get better. But most people just never get started! 

Everyone has to start somewhere. For people I really like watching I will always go back to see their first videos to see how they started.