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From: Jared Hamilton
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Brett Sutherlin

Brett Sutherlin Owner & Founder

Exclusive Blog Posts

Innovators and Automotive

Innovators and Automotive

The automotive industry is a crazy place to be right now. The disruptive Uber-isation of the industry has presented itself with many challenges and rewards…

Drive Motors Lands New Partnership with Mercedes-Benz USA

Drive Motors Lands New Partnership with Mercedes-Benz USA

Recently, Mercedes-Benz USA selected Drive Motors as one of four certified vendor-partners for the Mercedes-Benz Digital Retailing Program to provide their…

Don't Stop When Presenting Numbers

Don't Stop When Presenting Numbers

Don’t make something an objection unless it needs to be. If a customer knows how your trade process works be up front with them. Be as transpar…

Long Term Process Change will Enable Long Term Success and Profitability

Long Term Process Change will Enable Long Term Success and Profitability

How can you ensure that your dealership has profitable scenarios for the future? Looking for ways to create more profit per customer or creating new pro…

Top Reasons to Find A Vendor that Fits Like A Glove

Top Reasons to Find A Vendor that Fits Like A Glove

Taking on a new initiative can in many ways be overwhelming. There is often the fear of "are we going to get this right? Or "Do we really need th…

INFOGRAPHIC: YouTube Marketing for Dealerships

Earlier this week, we talked about the benefits of having a dedicated YouTube channel for your dealership. So, now that you’ve decided to create one, the question remains: What types of videos should you post? Use this list to help you get started.

Kelly Kleinman

I've always used YouTube for entertainment and "How To" videos.  I understand the use of video is important but how do you measure it's effectiveness as a YouTube piece on YT as opposed to on the dealer site?  

Sherri Riggs

I think some people get overwhelmed with video... they aren't sure how to make them, or what to make the videos about, but your articles should help put nervous dealers at ease!

Brett Sutherlin

Really good point, Kelly. There are various metrics you can measure on YouTube, including number of views and view time. You should always include an actionable CTA with each video, and of course you can use a tracking code to see the clicks your site receives from YouTube. YouTube also allows you to see demographics (geographic location, age, gender, etc.) of your viewers as well as playback location. As with anything, the metrics you track will be tailored to your specific dealership and objectives, and you can check these out on YouTube to determine what will be most effective for you.

This is a must share with my friends in the car businesss. Video has helped me build my brand. I find the biggest thing is to JUST START DOING IT!  The rest will figure itself out as you get better. But most people just never get started! 

Chris K Leslie

Everyone has to start somewhere. For people I really like watching I will always go back to see their first videos to see how they started. 

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