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Brian Allan

Brian Allan Group Director, Business Development

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Name: Brian Allan
Title: Group Director, Business Development
Company: Galpin Motors
Phone: Private
Location: Private , Private
Summary:
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Blog Posts

Data Shows Dealers Realize Importance of Digital Merchandising but Struggle to Differentiate Online

by Bryant Gibby 6 hours ago

Data Shows Dealers Realize Importance of Digital Merchandising but Struggle to Differentiate Online

by Bryant Gibby 6 hours ago
New HomeNet Automotive meta-analysis suggests consumer insights hold keys to improving digital merchandising EXTON, Pa., December 12, 2019 – Today…
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Digital Finance SOS – Is Digital Retailing the Answer? (Part 4)

by Pete MacInnis 6 hours ago

Digital Finance SOS – Is Digital Retailing the Answer? (Part 4)

by Pete MacInnis 6 hours ago
Part Four: Summary - Digital Retailing, Done Right, is the Answer! The automotive reality in today’s era of ecommerce is that Digital Retailing ha…
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Why New Doesn't Always Mean Better for Auto Industry Marketers

by Shelley Washburn 9 hours ago

Why New Doesn't Always Mean Better for Auto Industry Marketers

by Shelley Washburn 9 hours ago
Global advertising spend is expected to exceed half a trillion dollars for the fourth year in a row, and American brands are once again fueling t…
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The Wrong Way to Increase Service Revenue

by Dan Beres 10 hours ago

The Wrong Way to Increase Service Revenue

by Dan Beres 10 hours ago
In search of service revenue, dealerships turn to randomly scheduling service appointments regardless of shop capacity. Or they take everyone that drives u…
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Are all 3rd Party trade in leads the same (like banging your head into a wall)?

by Amanda Thurman Yesterday

Are all 3rd Party trade in leads the same (like banging your head into a wall)?

by Amanda Thurman Yesterday
Over the last year, we have used several companies to assist in the "Hurry Up and grab these hot trade-in leads" trend.  We trained staff.&n…
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