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Jared Hamilton
From: Jared Hamilton
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Brian Amberg

Brian Amberg Research/copywriter

Exclusive Blog Posts

10 Things in Sales that will Never Change

10 Things in Sales that will Never Change

Here is my take on 10 things that will never change in Sales.  When you have a clear understanding of how these 10 things work, you'll undoubtedly…

Are You Selling Service Contracts in the Lane?

Are You Selling Service Contracts in the Lane?

Several dealers reported record months in the service drive. With a record number of RO’s hitting the lanes each day, it is a gold mine for selling s…

Women in the Dealer Workforce: Where We Are & Where We Can Go

Women in the Dealer Workforce: Where We Are & Where We Can Go

It’s no secret that women make up a small portion of the dealer workforce and turnover among women is high. By not attracting and retaining women in the …

Car Subscriptions - Q and A with Bill Playford

Car Subscriptions - Q and A with Bill Playford

I had the chance to interview Bill Playford about car subscription services, and how they're going to change the marketplace. Take a look what this ins…

Be The Exception

Be The Exception

How brilliant marketers find and follow what makes their stories different in a world full of average content DrivingSales is excited to announce th…

Matchmaking in the 21st century

4beaa614ac55ae2111468115dd7e7038.jpg?t=1~~Connecting car buyers to car dealers


The modern car buyer is spending more and more time not only researching their next purchase, but also going deeper into the purchase process on the internet. The modern car dealer is using the internet more and more to reach and win over those buyers. So far, both sides have had to overcome obstacles in the process. For the buyer, it has been mostly the difficulty of getting to the car they want quickly and as anonymously as possible. For the dealer, it has been having to use listing and linking sites that have built in roadblocks to the buyer getting directly to the dealer’s vehicles. Ideally, the process should be easy and beneficial to the buyer and the dealer. The buyer wants to do as much of the buying process as possible before visiting the dealer and the dealer wants to engage with a ready, willing, and able buyer on the internet and at the dealership.  The common problem is the buyer is often compelled to give personal information to a third party site to get what they want and the dealer often gets incomplete or bad information from the buyer. Not to mention the buyer’s information gathered is often resold to the dealer’s competition as “leads”. That is not the picture of the easy and mutually beneficial process that both parties want nor does it foster a friendly and trusting beginning to a relationship. Imagine a buyer searching the internet for the car they want and upon finding it, they can simply click on its photo or description and be instantly connected to the detail page at the dealer’s website that has it. At that point the buyer has access to what they need go deeper in the buying process and the dealer has an exclusive, ready, willing, and able buyer in his virtual showroom. It’s the same as if that buyer walked into the showroom and said, “That’s the car I want, now let’s work out the details”. So why hasn’t this been the normal way things are done? It takes a lot of work for this type of system to be put in place and maintained, and most of the listing and linking sites on the internet operate primarily as gatherers and resellers of information and as advertising platforms. The work needed to provide this level of smooth service to the buyer and the dealer involves deep and direct linking, SEO monitoring and maintenance, and back linking. Imagine a listing and linking site whose sole goal is to link buyers directly and seamlessly to the dealer’s current inventory. It’s like a professional matchmaker doing all the background work to bring two people together.  That’s the blueprint for a win/win relationship! 

 

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