Notifications & Messages

Jared Hamilton
From: Jared Hamilton
Hey - It’s time to join the thousands of other dealer professionals on DrivingSales. Create an account so you can get full access to the articles, discussions and people that are shaping the future of the automotive industry.
×
Brian Amberg

Brian Amberg Research/copywriter

Exclusive Blog Posts

Closing Out Your Phone Call Properly

Closing Out Your Phone Call Properly

Closure - An Important Step One of the most commonly skipped steps during a sales call is Closure. During Closure we should be giving the customer …

Take me off the List!

Take me off the List!

      The last thing a dealer wants to hear is “take me off of your marketing list.” Each and every time you get th…

Using Vehicle Safety Features to Drive New and Used Car Sales

Using Vehicle Safety Features to Drive New and Used Car Sales

Selling a consumer a large ticket item like a car, truck, or SUV comes with a degree of understandable skepticism for the buyer. Consider the importanc…

Why Branding Your Price is a Great Idea!

Why Branding Your Price is a Great Idea!

If you’ve been reading my pieces for the last few months, you’ve probably noticed how passionate I am about branding. By branding every aspect of your …

Interview With Ken Kupchik, Sales Humor Creator

Interview With Ken Kupchik, Sales Humor Creator

Last month, the was our top blog. So we decided to interview Sales Humor creator Ken Kupchik to get learn more about his successful social media platforms,…

Matchmaking in the 21st century

4beaa614ac55ae2111468115dd7e7038.jpg?t=1~~Connecting car buyers to car dealers


The modern car buyer is spending more and more time not only researching their next purchase, but also going deeper into the purchase process on the internet. The modern car dealer is using the internet more and more to reach and win over those buyers. So far, both sides have had to overcome obstacles in the process. For the buyer, it has been mostly the difficulty of getting to the car they want quickly and as anonymously as possible. For the dealer, it has been having to use listing and linking sites that have built in roadblocks to the buyer getting directly to the dealer’s vehicles. Ideally, the process should be easy and beneficial to the buyer and the dealer. The buyer wants to do as much of the buying process as possible before visiting the dealer and the dealer wants to engage with a ready, willing, and able buyer on the internet and at the dealership.  The common problem is the buyer is often compelled to give personal information to a third party site to get what they want and the dealer often gets incomplete or bad information from the buyer. Not to mention the buyer’s information gathered is often resold to the dealer’s competition as “leads”. That is not the picture of the easy and mutually beneficial process that both parties want nor does it foster a friendly and trusting beginning to a relationship. Imagine a buyer searching the internet for the car they want and upon finding it, they can simply click on its photo or description and be instantly connected to the detail page at the dealer’s website that has it. At that point the buyer has access to what they need go deeper in the buying process and the dealer has an exclusive, ready, willing, and able buyer in his virtual showroom. It’s the same as if that buyer walked into the showroom and said, “That’s the car I want, now let’s work out the details”. So why hasn’t this been the normal way things are done? It takes a lot of work for this type of system to be put in place and maintained, and most of the listing and linking sites on the internet operate primarily as gatherers and resellers of information and as advertising platforms. The work needed to provide this level of smooth service to the buyer and the dealer involves deep and direct linking, SEO monitoring and maintenance, and back linking. Imagine a listing and linking site whose sole goal is to link buyers directly and seamlessly to the dealer’s current inventory. It’s like a professional matchmaker doing all the background work to bring two people together.  That’s the blueprint for a win/win relationship! 

 

 Unlock all of the community & features  Join Now