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Jared Hamilton
From: Jared Hamilton
Hey - It’s time to join the thousands of other dealer professionals on DrivingSales. Create an account so you can get full access to the articles, discussions and people that are shaping the future of the automotive industry.
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Brian Bowman

Brian Bowman Chief Marketing Officer

Exclusive Blog Posts

Your Car Repair Shop Should Appeal To Parents Whether It is At a Dealership or Privately Owned

Your Car Repair Shop Should Appeal To Parents Whether It is At a Dealership or Privately Owned

Running an auto repair means that you have to take care of all kinds of details including scheduling, discipline, and customer service. Giving a customer t…

6 more reasons why we MUST move Techs to $40 to $50 an hour soon

6 more reasons why we MUST move Techs to $40 to $50 an hour soon

If you have followed my published articles in the past about retaining Techs (based on being a former dealership Fixed Ops Manager and my 17 years of r…

Auto/Mate Names Patrick Reilly as New Head of Marketing

Auto/Mate Names Patrick Reilly as New Head of Marketing

ALBANY, NY, UNITED STATES, December 5, 2016 /EINPresswire.com/ -- Auto/Mate Dealership Systems announced today that Patrick Reilly has joined its team …

Anyone can be a Bi-Lingual Salesman now

Anyone can be a Bi-Lingual Salesman now

I came across an article today on a piece of new technology developed by Waverly Labs.  It is an earpiece that translates between languages.  My …

Tips For Your Car Dealership Website

Tips For Your Car Dealership Website

The days of only advertising in the phone book for your car dealership are over. Having an online presence is now more important than ever before. The firs…

I wanted my first post with DrivingSales.com to be something fun. Normally, I will be posting information regarding automotive lead generation, online marketing and the utility of lead exchanges to elimiate advertising waste. But, to kick things off, here are 18 interesting sites to help with car & fuel maintenance. Original article on Mashable.

    1. DriverSide.com - DriverSide can help you find a car and maintain it once it’s yours. The site provides news about recalls, when to get your car serviced, helps you find out how much parts cost, and they will even help you sell it. Covers pretty much the entire life cycle of an automobile.
    2. Ownersite.com - Ownersite is a subscription plan service that helps you keep track of your car’s maintenance, costs and reminders of when you next need service.
    3. RepairPal.com - RepairPal assists you with getting estimates for repairs, finding well reviewed shops and keeping track of your car’s maintenance.
    4. ServiceBeacon.com - Keep track of your car’s maintenance schedule, receive email reminders and schedule appointments with your dealer online.
    5. TheAutoLog.com - Set up a profile for your car, track its maintenance history and display it for others to see.
    6. TheCarTracker.com - Track your car’s maintenance, as well as modifications and costs that you have incurred.
    7. YourGarageOnline.com - Keep track of your car’s information, repair history and easily see when you need to go in for your next check up.
    8. Fuelly.com - Fuelly allows you to enter data on your vehicle before you start tracking it, then you can compare how you are doing with other owners of the same model. You can also enter data from their iPhone site, participate in forums, see how much you have spent over time and more.
    9. MPGTune.com - Track your MPG, your annual fuel cost, see the top mileage of other users with the same car and more.
    10. MyMilemarker.com - Enter anytime you gas up via their website, phone or Twitter, and My Mile marker will give you reports on your gas mileage.
    11. AccuFuel - Tracks your fuel usage over a number of years and allows you to switch to other units of measurement besides gallons if the need arises.
    12. FuelGauge - Customizable fuel consumption iPhone app that allows you to set volume measurement, currency, enter historical data and more.
    13. Car Care - An iPhone application that allows you to track fuel economy and reminds you of regular maintenance requirements.
    14. GasHog - An iPhone and iPod Touch application for keeping track of your gas mileage that supports multiple vehicles and exporting data amongst other features.
    15. Gasmate - An app just for tracking your gas mileage over time.
    16. iPhoneMiles.com - An iPhone site that allows you to keep track of your miles easily instead of on slips of paper.
    17. Miles.Dynadel.com - iPhone optimized site to keep track of the fuel efficiency of your car.
    18. GarageSeek.com - Finding a reliable and honest auto repair garage can be tough, but GarageSeek attempts to provide you with reviews of garages throughout all of North America.

Brian Bowman
Chief Marketing Officer
http://www.reply.com

Paul Rushing
I think conversion is important but what about the branding that traffic brings? How do you measure that conversion that never submits a lead or calls from the site? There are many more ways to convert other than a submitted lead and all of those things need to be counted. High conversion ratio with low traffic means nothing IMHO
Theresa Du Bois
I'm happy to see someone talking about conversion, because I think too often dealers get side tracked by flashy new technologies for their web sites. It may impress the dealers, but viewers at home do not have appreciation for slow load times due to "cool", graphic-heavy sites. I see Paul's point about branding and immeasurable leads from the site. Luckily everyone is in the same boat when it comes to our hidden web site leads (buys a car but we don't know its because of our website). Definitely high traffic AND high conversion is the name of the game. Also, don't forget about measuring PHONE UPS from your site. Web site leads are not just form submissions, they are phone calls - which I think are better. They can be handled on the spot and in my findings are typically further along in the sales funnel than email leads. I recommend using multiple, trackable 800 #s throughout your site to measure which pages are driving phone ups and to enable you to listen to some of the recorded calls.
Mike DeCecco
Paul, you're absolutely right.... High traffic along with high conversion is what wins the game. Theresa you're right as well, we see a 8-9/1 phone call to form submission rate ratio meaning that most are calling you from your website. Branding is an important point of the website, but less important than driving inexpensive local traffic with SEM/SEO and then having a website that converts phone calls and leads and allows you to measure that. Great! comments guys.
JD Rucker
Paul - I agree. Increasing traffic and increasing leads is more important than increasing conversion percentage. I have had dealers who over time have watched their conversion rate go down. When they ask about it, I point out that their optimization is expanding their reach to other markets. This will naturally increase traffic but decrease conversion rate. The overall conversions, however, increase. In other words, they are getting more leads but at a lower percentage because they are getting visitors from more distant cities. Theresa - Absolutely! Mike - You're right, but I have one minor disagreement. Conversions themselves to me are more important than conversion rates. A dealer that is optimized for cities around it and beyond will have a lower conversion rate, but higher total conversions. Dealer A: 1000 unique visitors, 10% conversion rate = 100 leads Dealer B: 2500 unique visitors, 7% conversion rate = 175 leads The whole picture has to be considered. It's easy to have a high conversion rate if a website is only optimized for the dealer name and the city that they're in, but the goal of a website is to reach out and grab customers from surrounding areas. When you do this, your conversion rate goes down, but your total number of leads increases. I worked at a FLM dealer 35 miles from Oklahoma City. We had a tremendous conversion rate when I got there, but we were only pulling from the city of El Reno and surrounding areas. Once we started ranking well for Oklahoma City, Tulsa, and other larger cities, our traffic increased dramatically. Our rate went down, but our total leads almost doubled. That is the goal -- leads, leads, leads. Nice article, btw. Great points made.
Mike DeCecco
All great points guys! I love to see such enthusiasm around such a critical topic. Reaching new customers, driving relevant traffic with a strong SEO and SEM presence, and converting visitors into leads with a website that is built to deliver sales. That's the name of the game, Don't forget to be tracking all of your phone calls for all of your profit centers!

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