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Brian Clifft

Brian Clifft Director of Data Services

Profile

Name: Brian Clifft
Title: Director of Data Services
Company: iMagicLab
Phone: Private
Location: Private , Private
Summary:
I'm a 19 year veteran of the Auto industry; and my career thus far has been all about helping others. Helping a customer purchase a car from my dealership when I was selling; to helping many dealerships sell more cars through Technology and Training.

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Blog Posts

What is the 'Right' BDC Solution?

What is the 'Right' BDC Solution?

Ask 10 different dealers for their opinion on automotive business development centers and you will likely get 10 different answers. We’ve seen it all…

Servisell's interview with Jim Ziegler

Servisell's interview with Jim Ziegler

Training Needs Follow Up [VIDEO]

Training Needs Follow Up [VIDEO]

Mike Correra explains why investing in training can backfire if there is no follow-up in this video blog.  …

Dealer Websites Fail to Meet Customer Expectations

Dealer Websites Fail to Meet Customer Expectations

A recent Affinitiv survey of 1,000 automotive consumers reveals that dealerships are falling short when it comes to delivering personalized, online shoppin…

Facebook’s Get Ready, Get Set, Go Groups!

Facebook’s Get Ready, Get Set, Go Groups!

On a recent trip to NYC, I noticed Facebook had a Times Square advertisement—with an estimated annual cost of $1.5 million--that really wasn&rsqu…

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