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Brian Cox

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Brian Cox Blog Posts

Facebook Enhances Algorithm to Deliver More Video Content

Facebook Enhances Algorithm to Deliver More Video Content

Two Tips to Differentiate Your Dealership from 99 percent Of Competitors

Two Tips to Differentiate Your Dealership from 99 percent Of Competitors

In order to decrease bounce rates, if a customer clicks on an ad – whether that’s a banner ad, PPC, email ad or one specifically targeted for a mobil…

Those Were the Days

Those Were the Days

Remember the days when television actually closed for the night? In those days, if you were up late enough, inevitably you’d hear the Star-Spangl…

Is Having Too Many Pictures A Bad Thing? Perhaps

Is Having Too Many Pictures A Bad Thing? Perhaps

It wasn’t too long ago that we saw most dealers’ VDP pages contain only a couple of pictures of a vehicle. As technology improved and made it easier …

Jameson Irish Whiskey Takes Video Marketing to the Next Level

Jameson Irish Whiskey Takes Video Marketing to the Next Level

Jameson Irish Whiskey has taken video marketing on Instagram to another level – “the first brand to successfully utilize 3D video for advertisements on…

How A Dog May Have Just Reinvented Pre-Roll Video Ads

How A Dog May Have Just Reinvented Pre-Roll Video Ads

We all know how annoying pre-roll video ads can be – especially when they have nothing to do with the video content we’re about to watch. Many people…

They Watched Your Video. Now What?

They Watched Your Video. Now What?

There’s no doubt that video marketing is exploding in popularity with businesses and consumers. Both Facebook and Twitter are investing heavily in vide…

Winning Is Knowing The Rules Better Than Your Competitor

Winning Is Knowing The Rules Better Than Your Competitor

On January 11, the New England Patriots faced the Baltimore Ravens in a contest that would dictate which team moved onto the AFC Championship game. Going…

Personalized Video on Bottles of Beer?

Personalized Video on Bottles of Beer?

  While QR codes haven’t exactly gone mainstream for a variety of reasons, one company has found a creative way to use them. Argentinian beer company, …

Don’t Be So Serious!

Don’t Be So Serious!

A little over a month ago, a couple of employees at a car dealership in Illinois published a music video on YouTube titled “Keys In A Box,” which parod…

Don’t Get Distracted by Gadgets and Gizmos: Master the Basics to Succeed

Don’t Get Distracted by Gadgets and Gizmos: Master the Basics to Succeed

For years, dealers have been inundated with technology. Salespeople from every vendor in the automotive space are continuously calling to present the lat…

Why Video Is Important For Your Marketing Strategy

Why Video Is Important For Your Marketing Strategy

When businesses ponder how to increase their presence on search engines, they typically turn to SEO strategies. Content marketing has always been a large…

In Marketing, New Trumps Used Every Time

In Marketing, New Trumps Used Every Time

Bob visits a website searching for a new vehicle. As he filters down to the model he is considering, he is confronted with a seemingly endless list of st…

The Single Worst Thing A Dealership Can Do In Video Marketing

The Single Worst Thing A Dealership Can Do In Video Marketing

It has long been considered a best practice in search engine optimization and search engine marketing to use deep linking to take searchers to the exact …

Flick Fusion Introduces First Video Marketing Platform for Auto Dealers That Automates Production & Increases SEO Rankings

Flick Fusion Introduces First Video Marketing Platform for Auto Dealers That Automates Production & Increases SEO Rankings

FOR IMMEDIATE RELEASE Urbandale, IA--August 18th, 2014--Flick Fusion (www.flickfusion.com), the industry's leading video marketing provider, today introdu…

Don’t Let Your Video Become a Flash In the Pan

Don’t Let Your Video Become a Flash In the Pan

There’s no doubt that video marketing, in general, has become increasingly important in today’s world. Google has the search market cornered which is…

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