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Brian Cox

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Exclusive Blog Posts

Tips For Your Car Dealership Website

Tips For Your Car Dealership Website

The days of only advertising in the phone book for your car dealership are over. Having an online presence is now more important than ever before. The firs…

4 Million Views In One Week - Here's How We Did It

4 Million Views In One Week - Here's How We Did It

Thanksgiving Eve.  Turkeys were being prepared to go in ovens.  Drinks were being poured.  And we were preparing to launch a video that we k…

Becoming an ACTIVE leader 101

Becoming an ACTIVE leader 101

Today’s workforce needs immediate feedback, constant counseling and suggestions to maintain motivation and focus on the current goal. The days of bei…

90 Day Boot Camp - Revolutionary, New Sales Training for Automotive Dealers

90 Day Boot Camp - Revolutionary, New Sales Training for Automotive Dealers

Imagine your salespeople starting each day with the most important sales training program available? With The Mar-Kee Group’s new, revolutionary 90 Day B…

Fixed Ops Marketing - Traditional Or Digital?

Fixed Ops Marketing - Traditional Or Digital?

Are mailers just as good or better than digital advertising? That was a question up for discussion recently. The notion that our customers become desensiti…

Personalized Video on Bottles of Beer?

 

While QR codes haven’t exactly gone mainstream for a variety of reasons, one company has found a creative way to use them. Argentinian beer company, Andes, has started incorporating unique QR codes onto its bottles that allow buyers to record video messages through an app. They can then pass along the message to whomever they wish, simply by giving them the bottle.

 

 

QR codes are simple and easy to make. In fact, you can generate one online for free. The reason they may not have caught on is because the user needs to download an app to scan them with. If and when cell phone companies integrate this scanning capability into the native operating system, they could easily become more useful and popular.

 

However, this new video capability adds a whole new level of creativity. Businesses could use this in many creative ways to better connect with customers. As an example, car dealerships typically attach branded keychains to the keys of a vehicle before delivering the car to the customer. Oftentimes, those keychains get discarded when the customer finds a personalized keychain more to their liking. Imagine, however, if the dealership’s keychain happened to have a video message via a QR code printed onto the keychain. It could offer something such as instructions and information on available manufacturer vehicle roadside assistance for new or CPO vehicle sales. The consumer may find value in keeping the keychain in the event of emergencies. This then increases the exposure and life of the keychain itself for the dealer. Or perhaps the dealer principal could record “Thank you” messages to every customer that purchases a vehicle. Salespeople could record video messages with their contact information and, perhaps, a referral offer.

 

Video marketing for dealers seems to have been pigeonholed into inventory marketing and branding. The point is that video can be used in many creative ways to offer value to, connect with and stay top-of-mind with your customers. I guarantee that the customer stuck on the side of the road in need of assistance would appreciate the ease with which they could use the QR code video to access information to get help.

 

If you get more creative incorporating brand, product and personalized messaging into your video marketing, consumers will pay more attention to them. While QR codes and this new form of video may not end up taking off, there will always be ways in which to distribute videos conveniently. Be creative. Think outside the box. Don’t limit your video marketing to just inventory. Generate video content that will continue to offer value to a consumer beyond a transaction. You will find consumers appreciate your efforts and thereby reap the benefits.

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