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Exclusive Blog Posts

Why Educating Car Shoppers Is So Important!

Why Educating Car Shoppers Is So Important!

The average consumer doesn’t understand the complex dynamics of the automotive industry. In fact, they probably don’t even care enough to learn about i…

OP-CODES?

OP-CODES?

      At one time or another, we are all (assumably) guilty of running the same service specials online month to month. Asking …

Top 6 Things Car Dealers Do To Make Car Buying Difficult

Top 6 Things Car Dealers Do To Make Car Buying Difficult

[youtube https://www.youtube.com/watch?v=3R7Y3kZIDVg] Your Turn To Drive discusses Top 6 Things Car Dealers Do To Make Car Buying Difficult.  Jim D…

5 Benefits of Using Google AdWords Click-to-Message Ad Extensions

5 Benefits of Using Google AdWords Click-to-Message Ad Extensions

Looking for a new way to win over people more likely to send a text message than to call? Set up this free message extension for your text ads on the Googl…

Must-See NADA 100 Expo Displays for Fixed Ops

Must-See NADA 100 Expo Displays for Fixed Ops

New Orleans is ramping up for the 100th anniversary of NADA, and the convention promises to be outstanding. You’ll be entertained at the NADA100 Carn…

Personalized Video on Bottles of Beer?

 

While QR codes haven’t exactly gone mainstream for a variety of reasons, one company has found a creative way to use them. Argentinian beer company, Andes, has started incorporating unique QR codes onto its bottles that allow buyers to record video messages through an app. They can then pass along the message to whomever they wish, simply by giving them the bottle.

 

 

QR codes are simple and easy to make. In fact, you can generate one online for free. The reason they may not have caught on is because the user needs to download an app to scan them with. If and when cell phone companies integrate this scanning capability into the native operating system, they could easily become more useful and popular.

 

However, this new video capability adds a whole new level of creativity. Businesses could use this in many creative ways to better connect with customers. As an example, car dealerships typically attach branded keychains to the keys of a vehicle before delivering the car to the customer. Oftentimes, those keychains get discarded when the customer finds a personalized keychain more to their liking. Imagine, however, if the dealership’s keychain happened to have a video message via a QR code printed onto the keychain. It could offer something such as instructions and information on available manufacturer vehicle roadside assistance for new or CPO vehicle sales. The consumer may find value in keeping the keychain in the event of emergencies. This then increases the exposure and life of the keychain itself for the dealer. Or perhaps the dealer principal could record “Thank you” messages to every customer that purchases a vehicle. Salespeople could record video messages with their contact information and, perhaps, a referral offer.

 

Video marketing for dealers seems to have been pigeonholed into inventory marketing and branding. The point is that video can be used in many creative ways to offer value to, connect with and stay top-of-mind with your customers. I guarantee that the customer stuck on the side of the road in need of assistance would appreciate the ease with which they could use the QR code video to access information to get help.

 

If you get more creative incorporating brand, product and personalized messaging into your video marketing, consumers will pay more attention to them. While QR codes and this new form of video may not end up taking off, there will always be ways in which to distribute videos conveniently. Be creative. Think outside the box. Don’t limit your video marketing to just inventory. Generate video content that will continue to offer value to a consumer beyond a transaction. You will find consumers appreciate your efforts and thereby reap the benefits.

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