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Brian Cox

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Exclusive Blog Posts

Women in the Dealer Workforce: Where We Are & Where We Can Go

Women in the Dealer Workforce: Where We Are & Where We Can Go

It’s no secret that women make up a small portion of the dealer workforce and turnover among women is high. By not attracting and retaining women in the …

Car Subscriptions - Q and A with Bill Playford

Car Subscriptions - Q and A with Bill Playford

I had the chance to interview Bill Playford about car subscription services, and how they're going to change the marketplace. Take a look what this ins…

Be The Exception

Be The Exception

How brilliant marketers find and follow what makes their stories different in a world full of average content DrivingSales is excited to announce th…

Keeping Up with the Joneses in Quick Lube

Keeping Up with the Joneses in Quick Lube

More than half of all sales customers will abandon your dealership’s service department in the first year. It’s a widely varying statistic &nda…

It Has Never Been Easier To Be Average

It Has Never Been Easier To Be Average

It has never been easier to be average. This post was written by Jay Acunzo, who will be speaking at the upcoming DrivingSales Executive Summit in Octob…

Jameson Irish Whiskey Takes Video Marketing to the Next Level

Jameson Irish Whiskey has taken video marketing on Instagram to another level – “the first brand to successfully utilize 3D video for advertisements on Instagram and Facebook,” according to a recent article in the Independent.  

 

The video itself is very simple, and suggests that you slide a shot to your friend. It then proceeds to slide a shot glass of whiskey towards you, the viewer, which then appears to come off the page.  It’s rather clever how they were able to create the illusion of 3D on a non-3D platform.

 

You can view it here: https://instagram.com/p/0LZMCKq-Ys/

 

According to many studies, brands are increasing their content marketing budgets to include more video marketing. Social media platforms, such as Facebook, Twitter and YouTube, are going to war to become the World’s premier video platforms, something that YouTube has enjoyed for years.

 

As is the case with any marketing, the ability for advertisers to cut through the noise with video marketing will continue to increase in importance. In addition, marketers should not rely on a single platform to host their videos. Regardless of who ends up winning this battle for viewership, consumers will still have their preferences. Believe it or not, some people still use MySpace, and other platforms that many abandoned long ago. This is why it’s important to ensure that your content is on all of the sites YOUR consumers visit. You never know where your next sale will begin their journey. Bear in mind, however, that to accomplish this you will either need spend a lot of time posting your video to each individual site. Or you can go the route of automation to get it done more efficiently.

 

Successful video marketing today demands entertaining and creative video that engages your audience. It’s not simply about having video content; it’s having the right video content. That can only be accomplished with a solid strategy that’s executed consistently.

 

Even a micro-video should have the same concepts behind its creation – creative, outside the box thinking – it should be engaging. What makes these type of videos a success is not any different from the winning formula for any videos -- whether it be a “Why Buy from Me,” company culture-type video, or a vehicle walk-around video.

You only have a short period of time to catch and keep a consumer’s attention. Make sure that you use that time wisely and you’ll find an increase in views and conversions.

 

 

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