Hint: It involves implementing a digital retailing strategy with messaging woven into it. And we’ve got a guide to help you make it work. SEE HOW
Google has started to offer instant Flash “like” ads that can run in your Google Adwords accounts.
I created a few “display ads” using this new technology and actually I am very pleased with the final product. Basically, if you have a logo or photo and your ad message, you can create an eye catching flash advertisement in a minute.
To find this new feature, log into your Google Adwords Account and pick a campaign. Then go to the “Ad Variations” tab and you will see a new option called: “Display ad builder New! “
This takes Google Adwords “placements” to a new level in that you can create professional looking ads to place on local high traffic websites without the need of a graphics designer. This is a great example of how technology is making our society more productive.
That said, not all GSM or Internet Managers will feel comfortable with creating their own ads but they should start to get acquainted with this new technology. Once they do it once, the creativity will surely flow!