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Brian Pasch

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Exclusive Blog Posts

Click-to-Call [Infographic]

Click-to-Call [Infographic]

  Most dealers understand the importance of making it easy for customers and prospects to find contact information. Websites often have prominent &…

Quick Tips for Improving Dealership Culture

Quick Tips for Improving Dealership Culture

Car dealers have a terrible reputation. It's such a negative experience for so many that people are electing to make a major purchase like a vehicle fr…

The Biggest Mistake Dealers Make When It Comes to Customer Retention

The Biggest Mistake Dealers Make When It Comes to Customer Retention

Jim Roche is the Divisional VP of Marketing & Managed Services at Xtime. We asked him to tell us the biggest mistake he sees dealers making today when …

Is 2018 the Year of Customer Convenience?

Is 2018 the Year of Customer Convenience?

It seems that every year has a theme attached to it in terms of where dealerships’ focus will be. Which themes or buzzwords will dominate 2018? We…

Upcoming Webinar: Show with Your Showroom, Sell with Your Website

Upcoming Webinar: Show with Your Showroom, Sell with Your Website

Today's customers walk into your showroom better-informed than ever before. Because they've done their research ahead of time, 89% walk into t…

Google has started to offer instant Flash “like” ads that can run in your Google Adwords accounts.
I created a few “display ads” using this new technology and actually I am very pleased with the final product. Basically, if you have a logo or photo and your ad message, you can create an eye catching flash advertisement in a minute.

To find this new feature, log into your Google Adwords Account and pick a campaign. Then go to the “Ad Variations” tab and you will see a new option called: “Display ad builder New! “

This takes Google Adwords “placements” to a new level in that you can create professional looking ads to place on local high traffic websites without the need of a graphics designer. This is a great example of how technology is making our society more productive.

That said, not all GSM or Internet Managers will feel comfortable with creating their own ads but they should start to get acquainted with this new technology. Once they do it once, the creativity will surely flow!

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