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Jared Hamilton
From: Jared Hamilton
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Brian Pasch

Brian Pasch CEO

Exclusive Blog Posts

What People Are Looking For In An Auto Repair Shop

What People Are Looking For In An Auto Repair Shop

Those who have been involved in some sort of accident have the next step of finding an auto repair shop. These shops are not all created equal as some are …

One Price Selling – What Are You Waiting For?

One Price Selling – What Are You Waiting For?

Most Dealers are closer to a One Price Selling sales process than they may realize. If you’re an excellent pre-owned dealer you’re basically no…

What Is Your Chemistry With Women Buyers?

What Is Your Chemistry With Women Buyers?

Wow, its December. Last month of the year. Now is the perfect time to begin to reflect on the customer processes, engagement and strategies you have in pla…

Want to Advance in Business? Here are a Few Ways to Stay on Top of Your Game

Want to Advance in Business? Here are a Few Ways to Stay on Top of Your Game

If it’s time for you to take the next steps in your career, there are some tried-and-true methods that can ensure your success. All business professi…

BDC training for 2017

BDC training for 2017

  We have a service and sales bdc team for each of our stores. One is a Hyundai store and the other is a Chevrolet store. We have Three sales Bus…

I have to take my SEO hat off to the marketing team at www.DealerRater.com. They have created a website platform that for most Google searches on dealer names, advertises their website on Google Page one organic results. This is not an insignificant feat and one that all SEO consultants should recognize. They have also scored a big win by having Google include their user reviews on Google Maps results. This is a home run for their business model.

The characteristic that I like most about DealerRater.com is that they are the model of entrepreneurial spirit. Their Internet business model gives car dealers who are the best at customer service and Internet marketing an edge. Dealers who think that consumers don’t care about CSI will get run over by Dealerrater’s business model.

In the recent past year the company has offered their “Dealer Certification” program which was pure genius to allow dealers to respond to negative posts on their site (for a fee). Today, they are raising the bar by offering banner advertising on "key" locations of their site.

I’m not going to let the cat out of the bag in this post. Car dealers who are reading this post, should inquire about their “competitive” display ad opportunities. It’s ingenuous. Imagine posting your banner ad over your competitor's review page. Mmmmnnnn. This is a cage match in the making.

If you need help to find this golden nugget, contact Heather MacKinnon who called me today to give me a heads up for some of my clients.

If you need some additional insights, email me: brian@paschconsulting.com

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