I have to take my SEO hat off to the marketing team at www.DealerRater.com. They have created a website platform that for most Google searches on dealer names, advertises their website on Google Page one organic results. This is not an insignificant feat and one that all SEO consultants should recognize. They have also scored a big win by having Google include their user reviews on Google Maps results. This is a home run for their business model.
The characteristic that I like most about DealerRater.com is that they are the model of entrepreneurial spirit. Their Internet business model gives car dealers who are the best at customer service and Internet marketing an edge. Dealers who think that consumers don’t care about CSI will get run over by Dealerrater’s business model.
In the recent past year the company has offered their “Dealer Certification” program which was pure genius to allow dealers to respond to negative posts on their site (for a fee). Today, they are raising the bar by offering banner advertising on "key" locations of their site.
I’m not going to let the cat out of the bag in this post. Car dealers who are reading this post, should inquire about their “competitive” display ad opportunities. It’s ingenuous. Imagine posting your banner ad over your competitor's review page. Mmmmnnnn. This is a cage match in the making.
If you need help to find this golden nugget, contact Heather MacKinnon who called me today to give me a heads up for some of my clients.
If you need some additional insights, email me: firstname.lastname@example.org