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Jared Hamilton
From: Jared Hamilton
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Brian Pasch

Brian Pasch CEO

Exclusive Blog Posts

Top Reasons It's Time to Breakup With Your Vendor

Top Reasons It's Time to Breakup With Your Vendor

Vendor relationships are business, and while that is not to say that relationships develop with the people you work with - at the end of the day, it is abo…

The Perennial Sales Starter Kit

The Perennial Sales Starter Kit

Outside of having some online training that I could do on my own time, a 2-Day Sales Training Course, shadowing the top Sales Consultant (at my initiative)…

How SEO Impacts the Service Department

How SEO Impacts the Service Department

Digital marketing in the dealership often is viewed and conducted solely from a sales perspective. But the service department, often called the "backb…

What 89% of salespeople are failing to do...

What 89% of salespeople are failing to do...

  According to Dale Carnegie only 11% of salespeople ask for referrals. We all know how valuable referrals are but when it comes time to ask for a …

Why Your Online Shoppers Don’t Take the Bait

Why Your Online Shoppers Don’t Take the Bait

You think you’re dangling an enticing lure in front of your customers’ eyes. You plan to set the hook and reel them in. But what you don&rs…

I have to take my SEO hat off to the marketing team at www.DealerRater.com. They have created a website platform that for most Google searches on dealer names, advertises their website on Google Page one organic results. This is not an insignificant feat and one that all SEO consultants should recognize. They have also scored a big win by having Google include their user reviews on Google Maps results. This is a home run for their business model.

The characteristic that I like most about DealerRater.com is that they are the model of entrepreneurial spirit. Their Internet business model gives car dealers who are the best at customer service and Internet marketing an edge. Dealers who think that consumers don’t care about CSI will get run over by Dealerrater’s business model.

In the recent past year the company has offered their “Dealer Certification” program which was pure genius to allow dealers to respond to negative posts on their site (for a fee). Today, they are raising the bar by offering banner advertising on "key" locations of their site.

I’m not going to let the cat out of the bag in this post. Car dealers who are reading this post, should inquire about their “competitive” display ad opportunities. It’s ingenuous. Imagine posting your banner ad over your competitor's review page. Mmmmnnnn. This is a cage match in the making.

If you need help to find this golden nugget, contact Heather MacKinnon who called me today to give me a heads up for some of my clients.

If you need some additional insights, email me: brian@paschconsulting.com

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