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Nissan and Infiniti are the latest to announce that they are not going to participate in the North American International Auto Show in Detroit next January. This news increases the count to seven car companies that will skip the 2009 Detroit Auto Show.
Nissan and Infiniti, which normally have large displays at the show, will not have a public display of vehicles. Earlier this year, Mitsubishi, Rolls-Royce, Ferrari, Suzuki and Land Rover all said they would not attend the 2009 Detroit show. This seems like additional anecdotal evidence of how fear and panic have spread into the overall economy.
Where I live in New Jersey, local restaurants that were once thriving are now 25% full on weekends. I visited the Borgota Casino two weeks ago on a Friday night and at 6:00 PM, there were two people on line to check. On a Friday the line is normally 15-20 people deep.
Local car dealerships are very concerned and many are drastically cutting back on spending. This new announcement from Infiniti and Nissan sends another wave of panic to the markets. This decision begs the question; what comes next for the auto industry?
Pulling out of any major industry venue may be knee jerk reaction compared to just cutting down the budget with a smaller footprint. I don’t understand the politics of the show but it seems like the baby is being thrown out with the bath water.
If you would like more information on the show, use the website link below:
January 17-25, 2009
Cabo Center, Detroit Michigan