Hint: It involves implementing a digital retailing strategy with messaging woven into it. And we’ve got a guide to help you make it work. SEE HOW
Social networking websites are growing in popularity and car dealers should start to make it easy for their visitors to mark their web content and photos for inclusion in Facebook and other popular websites.
The thought is that if a consumer was passionate about a car, an article on your website or just wanted to promote your dealership you should make it easy for them to add the page to their Facebook profile page.
I created a Facebook post link on the homepage: www.infinitig37convertible.com to allow people to mark the website and to share the hot photos on the upcoming G37 convertible. On the homepage you will see a Facebook icon that has this hyperlink:
When you hyperlink the Facebook icon with this command, Facebook will automatically read the page and upload summary of the page and pickup a photo on the page (if it exists) and post it in Facebook. You can see how it looks on my homepage of Facebook if you would like to join my Facebook community.
The syntax of the command is broken out as follows:
http://www.facebook.com/share.php?u=http%3A%2F%2F + (website URL) + &t= + (Subject Title with the words separated with a "+" sign.)
If you follow this syntax you can add Facebook post tags on key pages. Eventually this should be on every car detail page just like the CARFAX logo is.
This is another example from my Automotive SEO blog:
I would recommend that you add icons for other sites that have good SEO and traffic value like www.digg.com. A dig submission for the same page would look like this:
Let me know if you have any questions.