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Jared Hamilton
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Brian Pasch

Brian Pasch CEO

Exclusive Blog Posts

Top Reasons It's Time to Breakup With Your Vendor

Top Reasons It's Time to Breakup With Your Vendor

Vendor relationships are business, and while that is not to say that relationships develop with the people you work with - at the end of the day, it is abo…

The Perennial Sales Starter Kit

The Perennial Sales Starter Kit

Outside of having some online training that I could do on my own time, a 2-Day Sales Training Course, shadowing the top Sales Consultant (at my initiative)…

How SEO Impacts the Service Department

How SEO Impacts the Service Department

Digital marketing in the dealership often is viewed and conducted solely from a sales perspective. But the service department, often called the "backb…

What 89% of salespeople are failing to do...

What 89% of salespeople are failing to do...

  According to Dale Carnegie only 11% of salespeople ask for referrals. We all know how valuable referrals are but when it comes time to ask for a …

Why Your Online Shoppers Don’t Take the Bait

Why Your Online Shoppers Don’t Take the Bait

You think you’re dangling an enticing lure in front of your customers’ eyes. You plan to set the hook and reel them in. But what you don&rs…

This week I met with Stan Sher (aka RedNumbat) and his passion for providing car dealers with a new way to generate quality sales leads was very clear. His willingness to step out and join an entrepreneurial endeavor is just what the car industry needs.

Innovations in the car industry could not come at a better time. Car dealers are eagerly searching for ways to lower advertising costs and still drive quality leads to their website.

The idea of a "RedNumbat" or a "Twitter" or a "Facebook" innovating car dealer sales just a few years ago would have been met with frowns. The Internet is creating new communication tools and channels that can deliver messages to thousands of "followers" in seconds. No wonder why the idea of an instant car price quote from a Red Marsupial has traction in the marketplace.

I look forward to testing the RedNumbat technology on a few client websites in the coming months. I'll report my findings on this blog as soon as we collect enough data. www.rednumbat.com

Protecting Your Dealer Name

In the past few weeks I have been talking with dealers across the US and Canada that were inspired by a free webinar I conducted with Dealers Edge on March 10th. From the calls, it is clear that the economy has reignited a passion for car dealers to compete on the Internet. Dealers want innovators to step up and shake up the old establishment; they are just cautious about spending money.

Significant interest from callers was focused on protecting their dealer name from third party lead collectors. This is one of the easiest things that car dealers can do to increase consumer direct leads; get third party leads collectors off of Google page one for searches on their dealer name. Dealers should roll up their sleeves and use free web publishing tools like:

to create "dealer name" branded web assets that they can use to share content about the cars that they sell; talk about promotions, rebates, safety or third party reviews. The key is to "name" these web assets with their dealer name so they appear for dealer name searches. Think of these web assets as your free blogging tools without expenses or the need to know HTML programming.

What About Facebook

This week I was speaking with a dealer that said that their Facebook project sold three cars this past week. This was exciting to hear that car dealers are testing and measuring some of the latest trends in social networking. It is too early to definitively say how to use Facebook efficiently. Anyone with experiences with Facebook I encourage to share on this forum or by sending and email to me at brian@paschconsulting.com. Your feedback will be welcome since Facebook is hot topic of conversation amongst marketing professionals.

What About Twitter

I'm still testing to see how to use Twitter for car dealers, so if anyone has some data to share, please share your experiences. Is Twitter instant messaging a new way to sell cars?

If you would like to join me on my next Webinar on April 2, 2009, click here: SEO Webinar

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