Notifications & Messages

Jared Hamilton
From: Jared Hamilton
Hey - It’s time to join the thousands of other dealer professionals on DrivingSales. Create an account so you can get full access to the articles, discussions and people that are shaping the future of the automotive industry.
×
Brian Pasch

Brian Pasch CEO

Exclusive Blog Posts

10 Things in Sales that will Never Change

10 Things in Sales that will Never Change

Here is my take on 10 things that will never change in Sales.  When you have a clear understanding of how these 10 things work, you'll undoubtedly…

Are You Selling Service Contracts in the Lane?

Are You Selling Service Contracts in the Lane?

Several dealers reported record months in the service drive. With a record number of RO’s hitting the lanes each day, it is a gold mine for selling s…

Women in the Dealer Workforce: Where We Are & Where We Can Go

Women in the Dealer Workforce: Where We Are & Where We Can Go

It’s no secret that women make up a small portion of the dealer workforce and turnover among women is high. By not attracting and retaining women in the …

Car Subscriptions - Q and A with Bill Playford

Car Subscriptions - Q and A with Bill Playford

I had the chance to interview Bill Playford about car subscription services, and how they're going to change the marketplace. Take a look what this ins…

Be The Exception

Be The Exception

How brilliant marketers find and follow what makes their stories different in a world full of average content DrivingSales is excited to announce th…

This week I met with Stan Sher (aka RedNumbat) and his passion for providing car dealers with a new way to generate quality sales leads was very clear. His willingness to step out and join an entrepreneurial endeavor is just what the car industry needs.

Innovations in the car industry could not come at a better time. Car dealers are eagerly searching for ways to lower advertising costs and still drive quality leads to their website.

The idea of a "RedNumbat" or a "Twitter" or a "Facebook" innovating car dealer sales just a few years ago would have been met with frowns. The Internet is creating new communication tools and channels that can deliver messages to thousands of "followers" in seconds. No wonder why the idea of an instant car price quote from a Red Marsupial has traction in the marketplace.

I look forward to testing the RedNumbat technology on a few client websites in the coming months. I'll report my findings on this blog as soon as we collect enough data. www.rednumbat.com

Protecting Your Dealer Name

In the past few weeks I have been talking with dealers across the US and Canada that were inspired by a free webinar I conducted with Dealers Edge on March 10th. From the calls, it is clear that the economy has reignited a passion for car dealers to compete on the Internet. Dealers want innovators to step up and shake up the old establishment; they are just cautious about spending money.

Significant interest from callers was focused on protecting their dealer name from third party lead collectors. This is one of the easiest things that car dealers can do to increase consumer direct leads; get third party leads collectors off of Google page one for searches on their dealer name. Dealers should roll up their sleeves and use free web publishing tools like:

to create "dealer name" branded web assets that they can use to share content about the cars that they sell; talk about promotions, rebates, safety or third party reviews. The key is to "name" these web assets with their dealer name so they appear for dealer name searches. Think of these web assets as your free blogging tools without expenses or the need to know HTML programming.

What About Facebook

This week I was speaking with a dealer that said that their Facebook project sold three cars this past week. This was exciting to hear that car dealers are testing and measuring some of the latest trends in social networking. It is too early to definitively say how to use Facebook efficiently. Anyone with experiences with Facebook I encourage to share on this forum or by sending and email to me at brian@paschconsulting.com. Your feedback will be welcome since Facebook is hot topic of conversation amongst marketing professionals.

What About Twitter

I'm still testing to see how to use Twitter for car dealers, so if anyone has some data to share, please share your experiences. Is Twitter instant messaging a new way to sell cars?

If you would like to join me on my next Webinar on April 2, 2009, click here: SEO Webinar

 Unlock all of the community & features  Join Now