We all know that just having a website, no matter how great, is not enough to make sales in the automotive industry. LEARN MORE
As I continue to build out WordPress microsites for car dealers the question about how microsites handle leads is always a concern. In particular, some CRM system will take leads from a basic web form email with simple text data. Other automotive CRM systems require the leads to be in ADF format so that all the data field are properly parsed.
Most of the form plugins for WordPress, Ning or Vox are not setup for Automotive Data Format (ADF) which is basically an XML file with a fixed set of field names. Our solution was to create an email handler that can be directly embedded into an HTML page or in some cases, it may be better to iframe the form, like a widget. Each case depends on how much control you have over the HTML code.
I bring this up because as more free tools evolve to create instant blogs and marketing portals, Internet Sales Managers will need to leverage the content they create with simple lead generation strategies.
Imagine the benefits if all your articles on social networking sites and blogs had simple ADF forms that would feed leads directly into your automotive CRM system, with important data fields required.
If there is interest in this concept of have an ADF quote form widget developed for WordPress, NING and other portals, send me a note.
Here are a few Wordpress skinned blogs that have an ADF form handler as a persistent element of the website. The style and content of a lead form can vary, so these are just examples of ADF compliant forms can work inside blogs and social portals. The last example, shows a form that is on the bottom of a page instead of in the sidebar.
Content publishing for Automotive SEO strategies has proven very effective, so keep writing. If you can also provide an easy way to have an interested consumers submit a usable lead, you have the best of both worlds.