We all know that just having a website, no matter how great, is not enough to make sales in the automotive industry. LEARN MORE
Click to visit the NHTSA dealer website for cars program: Dealer Website
The NHTSA dealer website has some new information for car dealers as well as an upcoming section for CARS Marketing material compliance. The section is for dealers to understand and implement CARS Advertising Guidelines.
The dealer blue website will be very important for car dealers to bookmark during the Car Allowance Rebate System operating timeframe. I think that the NHTSA picked a blue color scheme for the website to differentiate it from the consumer facing website which is bright green.
Do the colors mean that consumers will see all the green and car dealers will be crying to blues with all the paperwork and compliance issues that the program represents? Time will only tell.
Dealers should see their official registration letters in the mail this coming week. The letters were mailed on Friday July 17th from an Oklahoma mail facility.