CDK's purchase of Auto/Mate may create a major disruption in the dealer management system (DMS) industry. Here is our take. DOWNLOAD
Automotive retailers have contacted us to express their frustration with registering their dealer for the NHTSA Car Allowance Rebate System (CARS) also known as the Cash for Clunkers program. Due to online registration problems the NHTSA has moved the official start date of the Car Allowance Rebate System (CARS) to Monday July 27th.
Car dealers have been trying to register for since early this morning with no success. Many have been unsuccessful given the sheer volume of traffic being directed to the NHTSA website. Slow response times and error pages are all most dealers have received so far. The registration pile-up seemed to ease a bit later in the day as some dealer registration Tweets were sent in to us.
Although many dealers are expressing frustration, some seemed prepared for the hassle. Kevin Frye of the Jeff Wyler Automotive Family seemed to take it all in stride. According to Frye, “With 25,000 dealers all attempting to register at the same time, this is certainly not unexpected.”
Preston Auto Group in Maryland had begun accepting trade-ins in the beginning of July. Brent Durham, Internet Sales Manager, said the delay was disappointing. “Being that we started accepting trade-ins in the beginning of July, we were really looking forward to getting registered today so we could start the process of getting our refunds on Monday. Right now it looks like we will have to wait a few more days.”
Hagen Durant, General Manager of Classic Chevrolet in Texas also commented on his experience trying to register his dealership, “It seemed like the website couldn’t handle the volume of traffic it received or perhaps they just weren’t fully prepared. Now that we have the official guidelines, we can at least start accepting deals even though we couldn’t get registered. It’s a little bit of a burden on dealers, but I do believe once this gets going we will get the benefit from it.”
Many dealers across the nation are undoubtedly experiencing the same frustration as thousands try to register. We had concerns over how the NHTSA would register the thousands of dealerships across the country in one day. Right now, there is no other choice but for dealers who have been unsuccessful at registering to keep trying over the weekend.
Mazda sent a note to their dealers that on Friday night at midnight the NHTSA dealer registration website would be taken down to undergo a server upgrade. The new web server is designed to handle thousands of simultaneous connections. We hope that this new server can handle the load.
Car dealers and consumers are invited to follow the real-time Cash for Clunkers blog update on Twitter: http://twitter.com/cashclunkers.