We all know that just having a website, no matter how great, is not enough to make sales in the automotive industry. LEARN MORE
Here are some data entry notes a dealer sent to us to help other dealers who are struggling to enter sales into the CARS system. We also suggest that you follow-us on Twitter as we are giving dealers tips throughout the day as we lean them. http://twitter.com/cashclunkers
One more thing is the programming language utilized for what is probably a UNIX SERVER that hosts the CARS iSupplier Portal and their utilization of an infrequently utilized keyboard key in searching for the Trade-in vehicle and New vehicle descriptions called a “PIPE” which is a vertical line generally located above the “Enter” key or sometimes to the left of the “Backspace” key.
I have attached some graphics to illustrate what I am attempting to explain. Most people never ever utilize this key on their keyboard unless they are a computer programmer or utilize a computer software application that requires this key. Hence, most auto dealer employees will be at a total loss here because in my many years of consulting with auto dealers I have never, ever seen this key utilized for their normal day-to-day work.
You see, the issue is that if one does not make the correct keyboard entry utilizing the “PIPE” when searching, then the vehicle that they are looking for may never appear in their search even if they scroll through all pages because the correct vehicle may never appear otherwise. Our government and Oracle who is probably responsible for the programming failed to consider who was utilizing this application. NOT ENOUGH PLANNING AND OBVIOUSLY NO END-USER INPUT!