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Brian Pasch

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asmaawardsfI will be publishing our annual report on Automotive Search Marketing Architecture this November. The ASMA study will identify automotive website providers that offer SEO compliant platforms using Google's guidelines as well as best practices in the search marketing industry. All automotive website providers are invited to participate in our study. My 2009 ASMA study report will be released in time for the 2009 Digital Dealer Conference in Nashville which takes place November 1-3.   I will be speaking at the conference on Automotive SEO – Effective Content Strategies. The 2009 ASMA study will evaluate and assign rankings to car dealer website platforms based on key components that represent the best in search engine optimization (SEO) architecture and consumer search experience. For many car retailers, their inventory pages make up over 85% of the total content pages on their website. Organic search optimization and search ranking are heavily skewed to reward good content and good SEO architecture. The report is designed to provide car dealers with an independent view of website platform technology as it relates to organic search marketing. In last year's report, I reviewed over 16 automotive platforms with only 2 providers receiving a perfect score for SEO compliance. In the past year car dealer website providers have released or announced many changes to their platforms which should make this year’s report even more interesting.

2009 ASMA Logo

asmawardphoto2A new element to this year’s study will be an official ASMA logo which will be awarded to automotive website providers that rank at the top of their peer group. The ASMA logo will allow leaders in the field of automotive website design to proudly display their award on their marketing materials and on their websites. The ASMA logo will represent the best in SEO architecture for the automotive industry. Automotive website providers who would like to participate in the review must submit three working websites which utilize their latest technology to me by 9-30-09. Dealer software providers who do not submit examples of their technology may still be included in the report. However, the website PCG reviews will be based on those found randomly on the Internet or referenced on their company websites. Dealer software providers can contact Brian Pasch at info@paschconsulting.com for more information.

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