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Brian Pasch

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Content based SEO strategies must compensate for the differences in the way search engine result pages (SERP) are displayed on the Big Three search engines; Google, Yahoo and Bing. The table below lists a number of automotive search phrases and microsites that we have created.   I chose sites I created because I know how long they have been indexed in Google. The chart is the basis for a future discussion that delves into a common question:
Why some search phrases yield ZERO page one search results when the same phrase yields top placement on another search engine.
As you develop an Automotive SEO strategy for your dealership, it is important that you track the results in all the major search engines.  The difference in being Google page 1 position 1 vs. Google Page 1, position 7, considered under the fold, can be huge! Google may represent 65% of all organic search traffic but that other 35% is very important. As you look at one example below "Ford Massachusetts" the microsite does very well in Google but after 4 months the site is still not listed on Yahoo page one. Since traffic from Yahoo is not insignificant, a special strategy is obviously needed.
           
URL Search Phrase Yahoo Bing Google Age of Site
           
www.bmwusedcars.net bmw used cars 3 1 1 36 months
www.dealer-seo.com automotive seo 8 2 1 24 months
www.automotiveseo.vox.com automotive seo 2 4 n/a 9 months
www.infinitig37nj.com g37 dealer nj 1 1 1 12 months
www.fordmassachusetts.com ford massachusetts n/a 3 1 4 months
www.infiniticar.net infiniti car prices 2 1 7 18 months
www.chevydealerphoenix.com phoenix chevy dealers 1 5 2 12 months
http://lease.bmwpeabody.com bmw x6 boston 1 1 n/a 18 months
www.hyundaime.com hyundai maine 2 6 1 4 months
http://boston.infinitimassachusetts.com Boston Infiniti 1 2 n/a 18 months
www.usednissancars.net used nissan cars n/a 3 4 18 months
www.infinitiwarranty.net infiniti extended warranty 1 1 2 24 months
www.audinh.com Audi dealers NH 1 6 2 18 months
n/a = not found on page one

Automotive SEO Strategies

The point of this post is to say that content SEO strategies will vary with the search engine you are targeting. There are some very valuable insights that this data hints at including how the different search engines treat:
  • Sub-domains
  • Exact Matching Domains
  • Short domain names
  • Long domain names
  • Free blogging portals (Vox, Ning, etc.)
A second reminder is that Bing traffic is increasing and for many automotive sites that I track, the search traffic from Bing is equal to or exceeding that of Yahoo. At the upcoming Driving Sales Executive Summit in Las Vegas next month, I will be going over specific Content SEO strategies that will not only show you how to write content for better search visibility but to discuss how domain names and platforms play a direct role in your ultimate success.  I'll be there to answer any questions you may have on Automotive SEO strategies. Consider it the Pasch Internet Marketing Plan (PIMP).  It's time to PIMP up your website.

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