Notifications & Messages

Jared Hamilton
From: Jared Hamilton
Hey - It’s time to join the thousands of other dealer professionals on DrivingSales. Create an account so you can get full access to the articles, discussions and people that are shaping the future of the automotive industry.
×
Brian Pasch

Brian Pasch CEO

Exclusive Blog Posts

10 Things in Sales that will Never Change

10 Things in Sales that will Never Change

Here is my take on 10 things that will never change in Sales.  When you have a clear understanding of how these 10 things work, you'll undoubtedly…

Are You Selling Service Contracts in the Lane?

Are You Selling Service Contracts in the Lane?

Several dealers reported record months in the service drive. With a record number of RO’s hitting the lanes each day, it is a gold mine for selling s…

Women in the Dealer Workforce: Where We Are & Where We Can Go

Women in the Dealer Workforce: Where We Are & Where We Can Go

It’s no secret that women make up a small portion of the dealer workforce and turnover among women is high. By not attracting and retaining women in the …

Car Subscriptions - Q and A with Bill Playford

Car Subscriptions - Q and A with Bill Playford

I had the chance to interview Bill Playford about car subscription services, and how they're going to change the marketplace. Take a look what this ins…

Be The Exception

Be The Exception

How brilliant marketers find and follow what makes their stories different in a world full of average content DrivingSales is excited to announce th…

Content based SEO strategies must compensate for the differences in the way search engine result pages (SERP) are displayed on the Big Three search engines; Google, Yahoo and Bing. The table below lists a number of automotive search phrases and microsites that we have created.   I chose sites I created because I know how long they have been indexed in Google. The chart is the basis for a future discussion that delves into a common question:
Why some search phrases yield ZERO page one search results when the same phrase yields top placement on another search engine.
As you develop an Automotive SEO strategy for your dealership, it is important that you track the results in all the major search engines.  The difference in being Google page 1 position 1 vs. Google Page 1, position 7, considered under the fold, can be huge! Google may represent 65% of all organic search traffic but that other 35% is very important. As you look at one example below "Ford Massachusetts" the microsite does very well in Google but after 4 months the site is still not listed on Yahoo page one. Since traffic from Yahoo is not insignificant, a special strategy is obviously needed.
           
URL Search Phrase Yahoo Bing Google Age of Site
           
www.bmwusedcars.net bmw used cars 3 1 1 36 months
www.dealer-seo.com automotive seo 8 2 1 24 months
www.automotiveseo.vox.com automotive seo 2 4 n/a 9 months
www.infinitig37nj.com g37 dealer nj 1 1 1 12 months
www.fordmassachusetts.com ford massachusetts n/a 3 1 4 months
www.infiniticar.net infiniti car prices 2 1 7 18 months
www.chevydealerphoenix.com phoenix chevy dealers 1 5 2 12 months
http://lease.bmwpeabody.com bmw x6 boston 1 1 n/a 18 months
www.hyundaime.com hyundai maine 2 6 1 4 months
http://boston.infinitimassachusetts.com Boston Infiniti 1 2 n/a 18 months
www.usednissancars.net used nissan cars n/a 3 4 18 months
www.infinitiwarranty.net infiniti extended warranty 1 1 2 24 months
www.audinh.com Audi dealers NH 1 6 2 18 months
n/a = not found on page one

Automotive SEO Strategies

The point of this post is to say that content SEO strategies will vary with the search engine you are targeting. There are some very valuable insights that this data hints at including how the different search engines treat:
  • Sub-domains
  • Exact Matching Domains
  • Short domain names
  • Long domain names
  • Free blogging portals (Vox, Ning, etc.)
A second reminder is that Bing traffic is increasing and for many automotive sites that I track, the search traffic from Bing is equal to or exceeding that of Yahoo. At the upcoming Driving Sales Executive Summit in Las Vegas next month, I will be going over specific Content SEO strategies that will not only show you how to write content for better search visibility but to discuss how domain names and platforms play a direct role in your ultimate success.  I'll be there to answer any questions you may have on Automotive SEO strategies. Consider it the Pasch Internet Marketing Plan (PIMP).  It's time to PIMP up your website.

 Unlock all of the community & features  Join Now