There is a great deal of "buzz" going around about Facebook and Twitter and how the major search engines are going to index real-time content.
I have to say that I have been less than impressed with the car dealer Facebook pages that I check each week. It seems that too many dealers are just pushing out their latest newspaper ad or newest car that just came into their inventory.
I believe that after a few weeks of posts from car dealers who add 10 cars for sale a day to their Facebook feed, that the average "fan" will stop following them and block their feed. Everyone who follows your dealership knows that you sell cars. Don't blow the opportunity with a one-way sales pitch 24x7.
Quality Facebook Content
If this is true, then I would like to start the conversation about what dealers can share on Facebook that adds value to the readers and establishes your dealership as a Trust Agent. Here are a few topics that car dealers can discuss on Facebook and provide meaningful content for those that follow their feed:
1. Advice on Scams - All your customers and followers have received a postcard in the mail or a phone call telling them that their car warranty is about to expire and that they need to act now! How about a post that helps them understand the difference between manufacturer warranty plans and third party plans.
2. Advice on Parts- If your customers are cost conscience and want to do repairs on their own, what articles are you providing them that at least encourages them to buy genuine OEM parts from you and do the repairs themselves. Don't assume the you can't compete with Pep Boys, R&S Strauss, etc.
3. How To Value Their Cars - How about advice on how to read the Kelly Blue Book charts and what they can expect when they trade in a car. Help them work through the decision whether to trade in a car with your dealership or to sell a car on their own. Show them both sides of the decision.
4. Advice About Selling Cars on Ebay - How about educating your readers on the risks of selling their cars direct and what they need to watch out for with eBay scams and shipping issues. There are many people who think that eBay is the way to get the most value for their car. Do you have an opinion to share?
These are just a few topics that show the people that are following your dealership that you are not 100% about the sale and that you add value to their lives.
If anyone has other topics that you have found that have received a positive response from your followers, please add them here.
Reminder: If you are going to Digital Dealer Conference in Nashville, make sure you book your schedule to attend my Internet Marketing and SEO seminar on Sunday November 1st at 1:00 pm. If you ask a good question, I may throw you a collector's PCG hacky sack.