Notifications & Messages

Jared Hamilton
From: Jared Hamilton
Hey - It’s time to join the thousands of other dealer professionals on DrivingSales. Create an account so you can get full access to the articles, discussions and people that are shaping the future of the automotive industry.
×
Brian Pasch

Brian Pasch CEO

Exclusive Blog Posts

Boost Your Car Sales in 4 Easy Steps

Boost Your Car Sales in 4 Easy Steps

As a car dealership owner, you’re always looking to boost your sales, even more so if they are on the low. If a neighboring car dealership seems…

Why Educating Car Shoppers Is So Important!

Why Educating Car Shoppers Is So Important!

The average consumer doesn’t understand the complex dynamics of the automotive industry. In fact, they probably don’t even care enough to learn about i…

OP-CODES?

OP-CODES?

      At one time or another, we are all (assumably) guilty of running the same service specials online month to month. Asking …

Top 6 Things Car Dealers Do To Make Car Buying Difficult

Top 6 Things Car Dealers Do To Make Car Buying Difficult

[youtube https://www.youtube.com/watch?v=3R7Y3kZIDVg] Your Turn To Drive discusses Top 6 Things Car Dealers Do To Make Car Buying Difficult.  Jim D…

5 Benefits of Using Google AdWords Click-to-Message Ad Extensions

5 Benefits of Using Google AdWords Click-to-Message Ad Extensions

Looking for a new way to win over people more likely to send a text message than to call? Set up this free message extension for your text ads on the Googl…

One point of reference that DD7 ingrained in me was that there is a greater urgency for car dealers to  understand and implement Automotive SEO, Social Media, Internet Reputation Management (IRM), and microsites as part of their overall marketing strategy.

In the six months since last Digital Dealer Conference in Las Vegas, the types of questions that were asked of me in Nashville showed a deeper understanding of Internet marketing strategies. When dealer employees are asking questions about the best tools for blogging, what is duplicate content, best linking strategies or how to tag photos on their inventory pages it is obvious that change is in the air.

I was very excited to engage and help educate the dealers at DD7. I hope I was able to motivate those who attended my SEO seminar to go back this week and implement some things on their own.  The more dealership staff can do on their own, the faster change will occur.

It was great to see Jared's seminar on Social Media completely jammed with not a seat remaining.  The tide is turning. Having a comprehensive Internet Marketing strategy however is becoming an interesting challenge because of the staffing cuts made in the past 2 years.

Dealing With Labor Intensive Tasks

Unlike other operational paradign shifts in the automotive industry,  many new Automotive marketing strategies are labor intensive.  This is just the opposite path that software tools have offered car dealers in the past 10 years.  Implementing an SEO and Social Media strategy for every dealership is unique and multi-brand dealer groups cannot expect to see large economies of scale.

That is where this marketing shift is different than other changes in automotive innovation.  Dealers are faced with the labor requirements that quality content creation takes. Dealers are struggling with the hours it takes to encourage customers to post reviews, maintain Facebook pages and keep their blogs up to date.

In the coming months, it would be great to start threads about how to manage the "time" requirements for the new tools in automotive marketing.  It's not about outsourcing or keeping it in-house.  I think it will have to be a balance of both in-house training and outside assistance.  The market is moving too fast not to engage experts that are on the edge of change.

I'm working on some ideas to create SEO training curriculum that we can post on Driving Sales.  I would like to hear if a library of video training segments would be of interest to dealers.

DD7  PowerPoint on SEO

If you could not attend the 7th Digital Dealer Conference in Nashville and would like to read through my PowerPoint, click here to get a copy:  Automotive SEO Seminar

 Unlock all of the community & features  Join Now