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Brian Pasch

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Exclusive Blog Posts

Your Car Repair Shop Should Appeal To Parents Whether It is At a Dealership or Privately Owned

Your Car Repair Shop Should Appeal To Parents Whether It is At a Dealership or Privately Owned

Running an auto repair means that you have to take care of all kinds of details including scheduling, discipline, and customer service. Giving a customer t…

6 more reasons why we MUST move Techs to $40 to $50 an hour soon

6 more reasons why we MUST move Techs to $40 to $50 an hour soon

If you have followed my published articles in the past about retaining Techs (based on being a former dealership Fixed Ops Manager and my 17 years of r…

Auto/Mate Names Patrick Reilly as New Head of Marketing

Auto/Mate Names Patrick Reilly as New Head of Marketing

ALBANY, NY, UNITED STATES, December 5, 2016 /EINPresswire.com/ -- Auto/Mate Dealership Systems announced today that Patrick Reilly has joined its team …

Anyone can be a Bi-Lingual Salesman now

Anyone can be a Bi-Lingual Salesman now

I came across an article today on a piece of new technology developed by Waverly Labs.  It is an earpiece that translates between languages.  My …

Tips For Your Car Dealership Website

Tips For Your Car Dealership Website

The days of only advertising in the phone book for your car dealership are over. Having an online presence is now more important than ever before. The firs…

novel-hand-sanitizer Do you know anyone that has a cold?  How about the flu?  Have you heard any news reports on the H1N1 virus? If you are looking for a new promotional marketing item for your car dealership, let me suggest small tubes of branded hand sanitizer. With cold and flu season in full swing, this item is a bulls-eye for positive branding of your dealership. I've been known for my Internet Marketing articles so this may seem like a departure in my writing but keep in mind that 75% of car dealership ups still walk-out unsold. I'm all about helping dealers make more money! Dealers spend thousands of dollars every month to get people into their dealership and a majority leave unsold. To keep your brand and phone number in front of consumers that leave your business without becoming a customer, give them something of value as they leave. Ladies will drop these right into their handbags and use it every day. Guys will drop them in their briefcases, computer bags or coat pockets.  They are addicting.

Hand Sanitizers

With all the concern about the H1N1 virus and the flu, these giveaways will not be thrown away until they are emptied. In fact they communicate a great message to potential customers; we care about your health. I never used hand sanitizers in the past but when Kim Depalma, CEO of Novel Promotional Marketing gave me a sample, I was hooked.  Kim suggested that I use these at my booth at DD7. So, I handed the branded personal hand sanitizers out at my booth at the 7th Digital Dealer Conference in Nashville and they were a hit! People were coming over and taking a few samples and said that with all the people at the Conference shaking hands, this idea was a winner. Whether you are looking for a new giveaway for an upcoming trade show or just to give away in your dealership, these are great branding tools. Kim Depalma will be able to discuss pricing with you based on the quantities that you order. You can reach Kim at 732-859-0426 or via email at kim@novelpm.com. At the 7th Digital Dealer Conference I heard of many good promotional marketing ideas like mugs and chip clips but these hand sanitizers really strike at where the consumer mindset is at today. With cold and flu season in full swing, this is a good time to place and order since turn-around is fast.

Traditional Branding Still Works

Don't forget traditional marketing strategies and local branding. I may be an Internet Marketing advocate but successful promotional marketing and branding offline can also be a hit!

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