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Brian Pasch

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Part of my daily routine as an SEO consultant is to type in common automotive search phrases to see who is being displayed on Google Page One.  I also pick random car dealership names to see how their Google Page One Management (GPOM) strategy is playing out.  Not all dealers believe that they should own Google Page One for their dealership name; I do. I do not think it is in the dealer's best interest to allow lead collection websites and websites that are filled with complaints to show up on Google Page One when a consumer types in their exact dealership name. Sites like RipOffReport.com, ComplaintsBoard.com and PissedConsumer.com have a history of encouraging only negative posts and some have even stooped to collecting extortion money.

Your Dealership Names Is Under Attack

I was blown away today when I saw that a complaints website called "Pissed Consumer" was creating sub-domains using a car dealers name to show up on Google Page One.   I typed into Google "Midway Nissan" and came across a website  on Google Page One with the address:
http://midway-nissan-phoenix.pissedconsumer.com
You can see the screen capture below: pissed consumer subdomains Wow.  This website is now employing clever SEO techniques to ensure that consumer complaints are showing up on Google Page One.  This just raised the bar on how aggressive these websites want to appear on Google Page One for a car dealers name.  The website is not doing anything illegal by the way; a sub-domain is not protected by trademark law like a primary domain. Midway Motors is just one of thousands of dealers that are under attack.  This website has created sub-domains for every dealer and once complaints start to get posted these sub-domains  will jump to Google Page One. Here are a few other sub-domains that I easily found.
  • http://david-maus-toyota.pissedconsumer.com/
  • http://hoover-toyota.pissedconsumer.com/
  • http://rick-case-honda.pissedconsumer.com/
  • http://maxon-hyundai.pissedconsumer.com
  • http://frenchies-chevrolet.pissedconsumer.com/

Internet Reputation Management

If you understand the significance of this SEO attack, you can bet that other review websites and lead collectors will follow this same strategy.  If you want to build a strong defense to protect your multi-million dollar brand, you need to get to work and build a proactive Internet Reputation Management and GPOM strategy. This is the warning shot across the bow. If you act now, you can be first to have better assets optimized for your dealership brand name.  Delay, and companies like PissedConsumer.com will surround you and your consumers with many distractions. If you have any questions, drop me a note. Brian Pasch, CEO Pasch Consulting Group www.dealer-seo.com 732-450-8200

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