Notifications & Messages

Jared Hamilton
From: Jared Hamilton
Hey - It’s time to join the thousands of other dealer professionals on DrivingSales. Create an account so you can get full access to the articles, discussions and people that are shaping the future of the automotive industry.
×
Brian Pasch

Brian Pasch CEO

Exclusive Blog Posts

What People Are Looking For In An Auto Repair Shop

What People Are Looking For In An Auto Repair Shop

Those who have been involved in some sort of accident have the next step of finding an auto repair shop. These shops are not all created equal as some are …

One Price Selling – What Are You Waiting For?

One Price Selling – What Are You Waiting For?

Most Dealers are closer to a One Price Selling sales process than they may realize. If you’re an excellent pre-owned dealer you’re basically no…

What Is Your Chemistry With Women Buyers?

What Is Your Chemistry With Women Buyers?

Wow, its December. Last month of the year. Now is the perfect time to begin to reflect on the customer processes, engagement and strategies you have in pla…

Want to Advance in Business? Here are a Few Ways to Stay on Top of Your Game

Want to Advance in Business? Here are a Few Ways to Stay on Top of Your Game

If it’s time for you to take the next steps in your career, there are some tried-and-true methods that can ensure your success. All business professi…

BDC training for 2017

BDC training for 2017

  We have a service and sales bdc team for each of our stores. One is a Hyundai store and the other is a Chevrolet store. We have Three sales Bus…

Part of my daily routine as an SEO consultant is to type in common automotive search phrases to see who is being displayed on Google Page One.  I also pick random car dealership names to see how their Google Page One Management (GPOM) strategy is playing out.  Not all dealers believe that they should own Google Page One for their dealership name; I do. I do not think it is in the dealer's best interest to allow lead collection websites and websites that are filled with complaints to show up on Google Page One when a consumer types in their exact dealership name. Sites like RipOffReport.com, ComplaintsBoard.com and PissedConsumer.com have a history of encouraging only negative posts and some have even stooped to collecting extortion money.

Your Dealership Names Is Under Attack

I was blown away today when I saw that a complaints website called "Pissed Consumer" was creating sub-domains using a car dealers name to show up on Google Page One.   I typed into Google "Midway Nissan" and came across a website  on Google Page One with the address:
http://midway-nissan-phoenix.pissedconsumer.com
You can see the screen capture below: pissed consumer subdomains Wow.  This website is now employing clever SEO techniques to ensure that consumer complaints are showing up on Google Page One.  This just raised the bar on how aggressive these websites want to appear on Google Page One for a car dealers name.  The website is not doing anything illegal by the way; a sub-domain is not protected by trademark law like a primary domain. Midway Motors is just one of thousands of dealers that are under attack.  This website has created sub-domains for every dealer and once complaints start to get posted these sub-domains  will jump to Google Page One. Here are a few other sub-domains that I easily found.
  • http://david-maus-toyota.pissedconsumer.com/
  • http://hoover-toyota.pissedconsumer.com/
  • http://rick-case-honda.pissedconsumer.com/
  • http://maxon-hyundai.pissedconsumer.com
  • http://frenchies-chevrolet.pissedconsumer.com/

Internet Reputation Management

If you understand the significance of this SEO attack, you can bet that other review websites and lead collectors will follow this same strategy.  If you want to build a strong defense to protect your multi-million dollar brand, you need to get to work and build a proactive Internet Reputation Management and GPOM strategy. This is the warning shot across the bow. If you act now, you can be first to have better assets optimized for your dealership brand name.  Delay, and companies like PissedConsumer.com will surround you and your consumers with many distractions. If you have any questions, drop me a note. Brian Pasch, CEO Pasch Consulting Group www.dealer-seo.com 732-450-8200

 Unlock all of the community & features  Join Now