I am in the process of collecting data from car dealers on their 2010 Digital Marketing knowledge, strategy and budget.
From the first 120 dealer responses, I was amazed at how many dealers had a low percentage of their budgets dedicated for online spending which included their websites, PPC, SEO, IRM, social media, blogging, and microsites.
The Great Digital Divide
The 11 questions on the PCG Digital Marketing Survey will provide great data and insight for the automotive community. If you have not participated in the survey, click below share you answers on this great survey. The results will be posted on DrivingSales.com.
Take the survey
I firmly believe that dealers need to have greater than 60%
of their marketing budget directed to online marketing. Only 17% of car dealers would fall into what I would consider as being "on the right path".
Based on the data collected so far, dealers will be faced with major changes to the marketing strategies. Dealers will be faced with the challenge of deciding how much they should be spending on social media, seo, blogging and ppc. The answers are not very clear.
Automotive Marketing Boot Camp
Car dealers who want to move more of their marketing dollars online should consider coming to the Automotive Marketing Boot Camp
. It is being held on February 12th, the day before the official start of NADA Convention in Orlando Florida.
Attendees would fly into Orlando on Thursday February 11th for the opening banquet where Jared Hamiltion will be the keynote speaker. Attendees must bring a laptop computer since all classes will provide hands on skills specifically designed for your dealership.
The Boot Camp will provide both hands on training for important Internet Marketing tactics but also the higher level strategy of what to do and how much to spend. I will be leading the Internet Marketing strategy classes.
The Boot Camp will feature five educational tracks lead by industry specialists:
- Social Media - JD Rucker
- WordPress Microsites - Paul Rushing
- Digital Marketing Strategies - Brian Pasch
- Pay-Per-Click Marketing - Eric Mayhew
- Video Marketing and Optimization - Tim Jennings and Matt O'Such
Dealers looking to develop the skills of the Internet Marketing team as well as crafting an effective Internet Marketing Strategy for 2010 should sign-up while seating is available.
The Automotive Marketing Boot Camp will be limited to 75 attendees
since each classroom session will be limited to 15 people. This will allow the instructors to transfer the information and skills needed to each attendee.
For additional information visit: www.digitalmarketingbootcamp.com