We all know that just having a website, no matter how great, is not enough to make sales in the automotive industry. LEARN MORE
If your are looking for new strategies to improve your Internet Marketing visibility, Internet Reputation and your Social Media footprint in 2010, the team at DealerRater.com has quietly been building a set of tools that can be leveraged in new ways.
I love to share great ideas with the automotive community as I find them. Since Facebook is a hot topic I thought I would write about ways to make your Facebook page more interesting.
In the past few months I have been testing and implementing some of the free tools that come from DealerRater when a dealer is signs up for the Certified Dealer program. There are many benefits to the program but I would like to discuss one of the new recent ways their dealer platform can be leveraged.
Dealers can now add their car inventory to a Facebook Fan Page tab using tools from DealerRater.com. You can see an example of this technology on the Infiniti of Norwood Facebook Fan Page below.
There is a tab called "Classified Ads" on their Fan Page which when you click on the tab it shows their inventory. This is a tasteful way to add additional functionality to Facebook without posting cars in the main Facebook news stream. This feed is free to dealers on the Certified Dealer program and it is easy to add to your fan page.
The trick is to add graphics or call to action messages to make your fans aware of the tab. Then if they want to look at cars they can and you can keep your news stream more meaningful and a value to your followers.
If you didn't know it, you can add HTML code pages to your Facebook Fan Pages that can look just like your website. It can also have active buttons that bring people to your website.
You can see another example from ABC Motor Credit's Facebook Page shown below. They are a Buy Here Pay Here dealership in Ohio and they have a contest running which they wanted to leverage on Facebook as well as getting clicks to their website. So this custom tab was created: http://www.facebook.com/ABCMotorCredit
If you are not handy with HTML coding, find someone to help. It only took a few minutes of our team's time to take the HTML code from ABC Motor Credit's website and created this tab. Once these TABS are created, you can add graphics to the Fan Page to encourage people to click on the tabs.
There is a number of creative ways to enhance Facebook. Inventory feeds, video channels, website forms, specials pages or something completely crazy can now be implemented to super-charge your Facebook page.
Do you like these ideas? You can super-charge your 2010 Internet Marketing Strategies by attending the Automotive Marketing Boot Camp in Orlando. It is being held on February 12th, one day before the NADA Convention in Orlando.
Get the edge on your competitors regarding social media, SEO, microsites, pay-per-click and video marketing strategies from industry leaders.
Jared Hamilton will be the opening night keynote speaker on Thursday evening February 11th. Sign-up today.
Learn more about this limited engagement event at: www.internetmarketingbootcamp.com