I've been covering the Toyota recall story lately and our consumer blog at www.toyotarecall.org
has some very interesting comments from consumers on the Q&A page. I would recommend that you scan some of the comments because they show the fear, confusion and anger that is building across America.
What Toyota dealers should be doing this week in their local media is a topic for a coming post. In the meantime....
While I was searching the phrase "Toyota Recall
" in Google I saw that Chrysler was using this surge in search traffic to tell their safety and quality story. See the screen shot below:
Obviously Chrysler is trying to leverage the search traffic to drive their brand message and to drive consumers to their website.
Do you think this is a good strategy for Chrysler to pursue? Share you thoughts.