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Jared Hamilton
From: Jared Hamilton
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Brian Pasch

Brian Pasch CEO

Exclusive Blog Posts

Ecommerce and Auto dealers

Ecommerce and Auto dealers

Many of the ecommerce sites are now a days trying to test the waters of entering into the automobile sector by trying to engage customers on a small scale …

Closing Out Your Phone Call Properly

Closing Out Your Phone Call Properly

Closure - An Important Step One of the most commonly skipped steps during a sales call is Closure. During Closure we should be giving the customer …

Take me off the List!

Take me off the List!

      The last thing a dealer wants to hear is “take me off of your marketing list.” Each and every time you get th…

Using Vehicle Safety Features to Drive New and Used Car Sales

Using Vehicle Safety Features to Drive New and Used Car Sales

Selling a consumer a large ticket item like a car, truck, or SUV comes with a degree of understandable skepticism for the buyer. Consider the importanc…

Why Branding Your Price is a Great Idea!

Why Branding Your Price is a Great Idea!

If you’ve been reading my pieces for the last few months, you’ve probably noticed how passionate I am about branding. By branding every aspect of your …

I've been covering the Toyota recall story lately and our consumer blog at www.toyotarecall.org has some very interesting comments from consumers on the Q&A page.  I would recommend that you scan some of the comments because they show the fear, confusion and anger that is building across America. What Toyota dealers should be doing this week in their local media is a topic for a coming post.  In the meantime.... While I was searching the phrase "Toyota Recall" in Google I saw that Chrysler was using this surge in search traffic to tell their safety and quality story.  See the screen shot below: toyota-recall-ppc Obviously Chrysler is trying to leverage the search traffic to drive their brand message and to drive consumers to their website. Do you think this is a good strategy for Chrysler to pursue?  Share you thoughts.

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