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Brian Pasch

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Exclusive Blog Posts

Tips for Selling More Small Cars at Your Dealership

Tips for Selling More Small Cars at Your Dealership

If you own a car dealership, you might have found that a lot of people who come in are looking for trucks, sports utility vehicles and roomy sedans. Ev…

Stocking & Pricing Inventory: Interview With Brian Finkelmeyer

Stocking & Pricing Inventory: Interview With Brian Finkelmeyer

Brian Finkelmeyer, Direct of Business Development at vAuto, discusses the dos and don'ts of pricing and stocking inventory. …

How to Engage "Ready to Buy" Shoppers

How to Engage "Ready to Buy" Shoppers

The stakes are high: sales are slipping, your competition is stiff, and today’s shoppers are the most savvy yet. But there’s good news – there are a…

Upcoming Webinar: Use Your Showroom to Show, Not Sell

Upcoming Webinar: Use Your Showroom to Show, Not Sell

Ecommerce is on the rise, and today's customers walk into your showroom better-informed than ever before. 9 out of 10 customers are more likely to…

Interview with Shannon Crane: Building a Successful BDC

Interview with Shannon Crane: Building a Successful BDC

When Shannon Crane, founder of BDC PowerConsulting, started out as a BDC Manager at a local dealership, she was “as green as it gets.” Not only…

I've been covering the Toyota recall story lately and our consumer blog at www.toyotarecall.org has some very interesting comments from consumers on the Q&A page.  I would recommend that you scan some of the comments because they show the fear, confusion and anger that is building across America. What Toyota dealers should be doing this week in their local media is a topic for a coming post.  In the meantime.... While I was searching the phrase "Toyota Recall" in Google I saw that Chrysler was using this surge in search traffic to tell their safety and quality story.  See the screen shot below: toyota-recall-ppc Obviously Chrysler is trying to leverage the search traffic to drive their brand message and to drive consumers to their website. Do you think this is a good strategy for Chrysler to pursue?  Share you thoughts.

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