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Written by Brian Pasch on 03/15/2010
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I have been invited to particpate in a panel discussion during NADA to discuss automotive lead sources and the effectiveness of three types of leads:
  • Manufacturer Leads
  • Website Direct Leads
  • Third Party Leads
The roundtable is being sponsored by Dealix and will include:
  • David Kain, President of Kain Automotive, will focus on leads from OEM sites.
  • Brian Pasch, Owner of Pasch Consulting, will argue the merits of leads from the Dealer Sites
  • Anna Zornosa, General Manager of Dealix - will advocate the contribution of leads from independent sites.
In preparation for this panel discussion, I have created a survey that I would appreciate members of the Driving Sales Community to take.    If you know the close rates and budgets set aside for lead costs, please complete the survey below: The link to the survey is here:  http://www.surveymonkey.com/s/managing-your-lead-mix
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