I have been invited to particpate in a panel discussion during NADA to discuss automotive lead sources and the effectiveness of three types of leads:
- Manufacturer Leads
- Website Direct Leads
- Third Party Leads
The roundtable is being sponsored by Dealix and will include:
- David Kain, President of Kain Automotive, will focus on leads from OEM sites.
- Brian Pasch, Owner of Pasch Consulting, will argue the merits of leads from the Dealer Sites
- Anna Zornosa, General Manager of Dealix - will advocate the contribution of leads from independent sites.
In preparation for this panel discussion, I have created a survey that I would appreciate members of the Driving Sales Community to take. If you know the close rates and budgets set aside for lead costs, please complete the survey below:
The link to the survey is here: http://www.surveymonkey.com/s/managing-your-lead-mix