PCG Digital Marketing (formerly Pasch Consulting Group) introduces an advanced automotive digital advertising strategy for car dealers looking to go viral with their live inventory feeds. Car Port AppTM
connects any blog, social media site, or website to a dealer's inventory of cars for sale.
PCG Digital Marketing will unveil the details on their new Automotive Advertising NetworkTM
(AAN) and Car Port AppTM
publishing tools, for the first time at the NADA conference in Orlando. The CarPort AppTM
will allow car dealers to publish a live listing of their cars for sale on popular sites like Facebook, Wordpress, Blogger, NING, TypePad and other digital websites.
The dealer's cars that are for sale will be advertised on a large network of websites included in PCG's Automotive Advertising Network (AAN) as well as any blogs or social media websites owned by car dealers. A click on any advertised car listing will take interested consumers to customized inventory pages on CarDealerSale.com or the dealer's custom website.
According to Brian Pasch, CEO of PCG Digital Marketing, the Car Port App allows dealers to easily and organically advertise their inventory using their proven digital marketing and SEO expertise and can reduce their PPC costs as well. "This is a proprietary car listing technology that can be added to any social media or blog site," explains Pasch. "Car Port App gives dealers the freedom to place their inventory in front of consumers in any place they feel is brand enhancing."
In addition to viral live inventory feeds, car dealer inventory will also be published on PCG Digital Marketing's national car sales website, http://www.cardealersale.com
, which will be free of distractions and competitor's advertising, as well as hundreds of Regional PCG car sales website that make up the AAN. "Car Port App combined with the CarDealerSale.com's landing page technology will produce high converting car dealer traffic and more first party car dealer leads," says Pasch.
The Pasch Consulting Group is also co-sponsoring an Automotive Marketing Boot Camp on February 12th
in Orlando, one day prior to the official start of the 2010 NADA Convention. The one day hands-on skills based training will include classes in social media, search engine optimization, video marketing, pay-per-click marketing and microsites.
Automotive professionals looking to enhance their 2010 digital marketing strategies and learn more about the Car Port App are encouraged to fly into Orlando a day early and attend the Boot Camp. The event will be held at the Rosen Centre Hotel adjacent to the Convention hall.
Boot Camp classes will be lead by the industry's leading experts in all categories, including Brian Pasch, JD Rucker, Eric Mayhew, Paul Rushing and Tim Jennings. Pasch is also taking appointments from dealer professionals who want to meet with him to discuss digital marketing strategy development for 2010.
Complete information on the Automotive Marketing Boot Camp can be found online at: http://www.automotivemarketingbootcamp.com