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Jared Hamilton
From: Jared Hamilton
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Brian Pasch

Brian Pasch CEO

Exclusive Blog Posts

The Recruiter: Episode 4- People Use Google to Find Jobs

The Recruiter: Episode 4- People Use Google to Find Jobs

How to title your help wanted ad so it gets found on the internet. Please use Google in their job search. Use what people call themselves on their resu…

* The Recruiter* Episode 3 Law of Diminishing Return

* The Recruiter* Episode 3 Law of Diminishing Return

When do you hire and how many? what are you basing your decision on? Don't decide by how many desks you have or that's what you normally run with. …

Lenders must lend or drivers won't drive

Lenders must lend or drivers won't drive

In my opinion, sub prime customers are being considered more risky by the lenders that once targeted them. Even traditional co-signers are proving not to b…

4 Reasons to Improve CRM Utilization in 2017

4 Reasons to Improve CRM Utilization in 2017

Yes, dealers are creating a tremendous amount of data. The problem is, most of it is junk. Data is like this 1958 Tops Baseball Card complete set. You have…

Your Car Repair Shop Should Appeal To Parents Whether It is At a Dealership or Privately Owned

Your Car Repair Shop Should Appeal To Parents Whether It is At a Dealership or Privately Owned

Running an auto repair means that you have to take care of all kinds of details including scheduling, discipline, and customer service. Giving a customer t…

The Automotive Marketing Boot Camp, held in Orlando on February 12th, one day prior to the official start of NADA, brought together top professionals from the industry that supported and sponsored the educational event. The Boot Camp is a hands-on skills based training program which covers the most important elements of automotive digital marketing strategies: social media, blogging, video, link building, content creation, SEO and pay-per-click marketing.  The classes offered attendees hands-on classes which will deliver the abilities dealers need to understand, manage and catapult their online marketing strategy to the next level.  The five industry sponsors included: Brian Pasch is the CEO of PCG Digital Marketing (formerly Pasch Consulting Group) and one of the Boot Camp's expert speakers, as well as a co-host.  Pasch applauds the companies who supported the boot camp adding, "As automotive retailers move to more digital marketing strategies, education and training is needed for car dealers.  The Boot Camp sponsors recognize the evolving needs of dealers and their need to educate themselves to further their success." More information about this year's boot camp can be found online at http://www.automotivemarketingbootcamp.com/

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