Hint: It involves implementing a digital retailing strategy with messaging woven into it. And we’ve got a guide to help you make it work. SEE HOW
As part of Reputation Management program for our clients we encourage them to film satisfied customers at the dealership so that we can leverage that good press on the Internet. We created the concept of a Reputation Management Portal (RMP) which consolidates the top place where consumers can post a review to make it easier for your clients to post their comments.
As part of the process, we will also take customer testimonial videos and load them in a custom YouTube Testimonial Channel for the RMP home page; see www.iloveprestigevolvo.com. We also load their testimonial videos on their Facebook Fan Page. (If you haven't purchased a FlipCam yet, do it immediately!)
As we were checking the Google Page One Management for a new client, Prestige Volvo we were surprised to see how many things are starting to appear in the Google stream for social media websites. Take a look at the screen shot below:
In this case an actual customer testimonial video was indexed by Google from inside of Facebook. You will also notice that it ranked well, page two for now, for a search on their business name. As we have discussed in previous article, Google Page One Management (GPOM) is key to protect your brand and push lead collectors off page one and two.
This observation indicates the growing relevance that Facebook is having in search results. I wonder if the custom TABS in Facebook will be indexing that include our new CarPort App which posts cars inside of Facebook. You can see an example of CarPort in action on Marlboro Nissan's Fan Page.
Facebook is not the only social media website that is indexing in Google. From the screen shot below you can see that our "Tip" that was posted at Newark Airport is showing up in search results.
If you have any doubts on the potential of social media for additional benefits for IRM and Automotive SEO strategies, the proof is shown above. The rules of digital marketing seem to be changing every week and new strategies need to be tested all the time.
It keeps me busy!