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Jared Hamilton
From: Jared Hamilton
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Brian Pasch

Brian Pasch CEO

Exclusive Blog Posts

OP-CODES?

OP-CODES?

      At one time or another, we are all (assumably) guilty of running the same service specials online month to month. Asking …

Top 6 Things Car Dealers Do To Make Car Buying Difficult

Top 6 Things Car Dealers Do To Make Car Buying Difficult

[youtube https://www.youtube.com/watch?v=3R7Y3kZIDVg] Your Turn To Drive discusses Top 6 Things Car Dealers Do To Make Car Buying Difficult.  Jim D…

Choose the correct CRM for your dealership OR pay dearly

Choose the correct CRM for your dealership OR pay dearly

With all the CRMs on the market today, finding the right one for your dealership is becoming more challenging than ever. There have been massive changes in…

5 Benefits of Using Google AdWords Click-to-Message Ad Extensions

5 Benefits of Using Google AdWords Click-to-Message Ad Extensions

Looking for a new way to win over people more likely to send a text message than to call? Set up this free message extension for your text ads on the Googl…

Must-See NADA 100 Expo Displays for Fixed Ops

Must-See NADA 100 Expo Displays for Fixed Ops

New Orleans is ramping up for the 100th anniversary of NADA, and the convention promises to be outstanding. You’ll be entertained at the NADA100 Carn…

As part of Reputation Management program for our clients we encourage them to film satisfied customers at the dealership so that we can leverage that good press on the Internet. We created the concept of a Reputation Management Portal (RMP) which consolidates the top place where consumers can post a review to make it easier for your clients to post their comments.

As part of the process, we will also take customer testimonial videos and load them in a custom YouTube Testimonial Channel for the RMP home page; see www.iloveprestigevolvo.com. We also load their testimonial videos on their Facebook Fan Page. (If you haven't purchased a FlipCam yet, do it immediately!)

As we were checking the Google Page One Management for a new client, Prestige Volvo we were surprised to see how many things are starting to appear in the Google stream for social media websites. Take a look at the screen shot below:

Facebook Videos in Google SERP


Facebook Videos in Google

In this case an actual customer testimonial video was indexed by Google from inside of Facebook. You will also notice that it ranked well, page two for now, for a search on their business name. As we have discussed in previous article, Google Page One Management (GPOM) is key to protect your brand and push lead collectors off page one and two.

This observation indicates the growing relevance that Facebook is having in search results. I wonder if the custom TABS in Facebook will be indexing that include our new CarPort App which posts cars inside of Facebook. You can see an example of CarPort in action on Marlboro Nissan's Fan Page.

Four Square Tips Indexing

Facebook is not the only social media website that is indexing in Google. From the screen shot below you can see that our "Tip" that was posted at Newark Airport is showing up in search results.

Four Square Tips Indexing in Google

If you have any doubts on the potential of social media for additional benefits for IRM and Automotive SEO strategies, the proof is shown above. The rules of digital marketing seem to be changing every week and new strategies need to be tested all the time.

It keeps me busy!

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