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From: Jared Hamilton
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Brian Pasch

Brian Pasch CEO

Exclusive Blog Posts

Keeping Up with the Joneses in Quick Lube

Keeping Up with the Joneses in Quick Lube

More than half of all sales customers will abandon your dealership’s service department in the first year. It’s a widely varying statistic &nda…

It Has Never Been Easier To Be Average

It Has Never Been Easier To Be Average

It has never been easier to be average. This post was written by Jay Acunzo, who will be speaking at the upcoming DrivingSales Executive Summit in Octob…

Lose a Sale, Save a Life: When a Test Drive Tests the Legal DUI Limit at Car Dealerships

Lose a Sale, Save a Life: When a Test Drive Tests the Legal DUI Limit at Car Dealerships

Seasoned car dealers and sales professionals are true masters of relationship marketing.  A vehicle purchase is an important decision for consumers, a…

7 Attitude Tips to help you Succeed in the Car Business

7 Attitude Tips to help you Succeed in the Car Business

I have found that one of the greatest traits of all the best salespeople to ever sell is a positive attitude. I experience it first hand in my own life, …

How Well Are Your Digital Campaigns Really Performing?

How Well Are Your Digital Campaigns Really Performing?

You’ve probably noticed by now that we live in a world of multi-channel marketing. Customers are researching products and services online using multi…

As part of Reputation Management program for our clients we encourage them to film satisfied customers at the dealership so that we can leverage that good press on the Internet. We created the concept of a Reputation Management Portal (RMP) which consolidates the top place where consumers can post a review to make it easier for your clients to post their comments.

As part of the process, we will also take customer testimonial videos and load them in a custom YouTube Testimonial Channel for the RMP home page; see www.iloveprestigevolvo.com. We also load their testimonial videos on their Facebook Fan Page. (If you haven't purchased a FlipCam yet, do it immediately!)

As we were checking the Google Page One Management for a new client, Prestige Volvo we were surprised to see how many things are starting to appear in the Google stream for social media websites. Take a look at the screen shot below:

Facebook Videos in Google SERP


Facebook Videos in Google

In this case an actual customer testimonial video was indexed by Google from inside of Facebook. You will also notice that it ranked well, page two for now, for a search on their business name. As we have discussed in previous article, Google Page One Management (GPOM) is key to protect your brand and push lead collectors off page one and two.

This observation indicates the growing relevance that Facebook is having in search results. I wonder if the custom TABS in Facebook will be indexing that include our new CarPort App which posts cars inside of Facebook. You can see an example of CarPort in action on Marlboro Nissan's Fan Page.

Four Square Tips Indexing

Facebook is not the only social media website that is indexing in Google. From the screen shot below you can see that our "Tip" that was posted at Newark Airport is showing up in search results.

Four Square Tips Indexing in Google

If you have any doubts on the potential of social media for additional benefits for IRM and Automotive SEO strategies, the proof is shown above. The rules of digital marketing seem to be changing every week and new strategies need to be tested all the time.

It keeps me busy!

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