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Brian Pasch

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Google Places, formerly called Google Maps, has a new feature that allows to you add customized, time sensitive text on your business detail page. For the average car dealer, consumers will view your detail page on Google Maps over 500 times a month.

If that is the case, then why not add a personalized "post" that you change each month to match your current sales promotions and incentives. You can only type in 160 characters but the placement of the text is locate perfectly for a consumer to see.

Login to Google Places

To see where you make these posts, login to Google Places and click on your store listing. The page will look something like this:

Gogle Maps

 

In the upper right hand corner, you will see a new area to add a post to your comments that will appear on your Google Maps page for up to 30 days. Here is a close-up:

Google Places

Once you create the call to action message and click on the Post button, it will go live on your Google Maps listing. You can get creative here but keep in mind that your competition probably is unaware of this feature so use it to your advantage.

You can add a message about being the highest rated dealer in the area or that you have the best incentives to purchase at your dealership. You don't have alot of room so use it wisely.

Do you have some examples of what you plan to add with a post on your maps page?

Share them here and add a comment below.

Mike Sheehy
Great site! Google Places makes it very helpful to market a local business. Although Bing Local and Yahoo Local don’t necessarily have these same features, they are definitely a great tool as well. -Mike J&L Marketing, Inc. http://www.facebook.com/#!/pages/Louisville-KY/JL-Marketing-Inc/31166092696?ajaxpipe=1&__a=8
Bart Wilson
Type any business into Google and count how many review sites come up. They're everywhere. Google Places is so popular because it is a way to filter the reviews in one place. Thanks for the tip on the new feature.

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