CDK's purchase of Auto/Mate may create a major disruption in the dealer management system (DMS) industry. Here is our take. DOWNLOAD
Facebook is a great communication tool for car dealers as they can stay connected to their existing customers and meet new customers by providing value. When done properly, they become a Trust Agents as described by Chris Brogan in his book with the same title.
With this great opportunity so comes spammers and scammers. Companies have found that many business owners, including car dealers, don't want to invest in social media. They would rather create INSTANT Facebook and Twitter fans to increase their "counts", regardless of the quality of those followers.
A Lesson I Learned: When someone you don't know asks to be a friend, be careful on who you accept.
On June 29, 2010, I accepted Dayna Jaqeline as a friend. Since that time I have received over 10 recommendations that I "like" various businesses on Facebook. Today I noticed this one-way pattern of communications from this new "friend".
Dayna Jaqueline, or whoever this person really is, is part of an automated scheme to increase Facebook fans for a fee. Companies create these fake accounts or alternatively hire people to invite themselves into someones Facebook account and then use that doorway to solicit fans.
This is a becoming a big business especially since car dealers are being led into believing that more is better. So, they pay a fee ranging up to $1,000 to get a few thousands fans and accounts like Dayna Jaqueline whore out their influence to drive traffic and fans.
If my experience is any indication of the quality of communications these pay services offer, I would recommend that less is more. It is the quality of your network that really matters in the end.
Should call this Facebook Prostution and Jacqueline is a Facebook Whore?
If you look at the 10+ requests that this account has solicited me in the past 8 days, you can infer that this person is pushing their influence for pay. What do you think? Would you send your friends requests every day to be friends with the companies you like best?
It's a shame that good businesses are now associated with Facebook Whores. I will be sure to post this article on their walls to let them know the type of crap they are involved with. Do you want your dealership associated with Facebook Prostitution?
Here are some of the companies that were solicited by Dayna Jaqueline in the past 7 days:
* Also notice that Dayna was promoting Unlimited Twitter Followers...mmmmmm It looks like she also participates or encourages paid Twitter fan programs as well.
So, here is a word of advice. If someone offers to increase your Twitter and Facebook followers, and the methods are not clearly explained, run away. In this one case, Dayna Jacqeline is turning my Facebook inbox into the same spam junk that we experience with our email.
This is a discouraging twist in Facebook and of course I reported her to Facebook. It just takes time and effort just like the time it takes to review your spam inbox.