1,000 dealers share their thoughts about chat, text and messaging in general...and how these communications pay off. SEE HOW
At PCG Digital Marketing we monitor the leads that come in on the websites that we build for clients to cutdown on spam and to measure the effectiveness of our marketing programs. Periodically, we see massive spam attacks on our forms which we continue to tweak to stop spam from coming through to dealer CRM systems.
Today one of my clients received a lead from Jennifer M. Sorrells who is a PERS Marketing Executive. Ms. Sorrells is a salesperson and somehow she thought it was a good idea to use a car dealer's quote form to sell here goods. The choice of using a car dealer website form for soliciting business is in bad taste and in my opinion, paints a very poor image her company: Preferred Call & Response LLC.
Here is the message that Jennifer sent:
customerfirstname : Jennifer
customerlastname : Sorrells
customeraddress : 399 E. 29th St.
customercity : Buena Vista
customerstate : VA
customerzip : 24416
customerhomephone : 888-528-2331
preferredcontacttime : Morning
customeremail : firstname.lastname@example.org
timeframe : 1 Week
Year : 2010
Make : Nissan
Model : Xterra
Trim : 4WD 4dr Auto SE
Comments : Hello,
My name is Jennifer and I’m the PERS Marketing Executive for Preferred Call and Response. We wanted to contact you with some information regarding our Safezone GPS system. The Safezone works just like On-Star, you would have GPS tracking, voice capabilities, and an SOS button. This can be downloaded on their cell phone as an application. As long as the customer has a data plan there is no cost for the sim card or other data charges. We thought you may be interested in offering this as an extra feature. We would be willing to pay commission for the system as well. I would like to send you some information for you to review. If you have any questions or comments please feel free to contact me.
Jennifer M. Sorrells
PERS Marketing Executive
Preferred Call and Response
399 E. 29th St.
Buena Vista, VA 24416
Wow..someone is interested in a Nissan Xterra. Great...oh wait....its spam.
I wonder why a company that on their website touts the importantance of a live voice, would use email spam to market their business. This is either a low class marketing strategy, a misguided marketing director or a "just a get the message out regardless of the cost" tactic. Companies that use these tactics should be called out and that is why I am writing about their marketing practice.
Notice, Jeniffer filled out the lead form to be able to submit the sales pitch so it was NOT an auto-generated email spam campaign but a deliberate plan. This is best described as a doomed marketing strategy. If their call center services were actually that good, they would have called. Here is what their website claims:
"We offer call center services to businesses and government agencies that allow owners/operators to manage their core business while PCR attends to the sales, marketing, and fulfillment side. What a difference a live voice has on your potential customers!"
I guess they couldn't afford to invest in telemarketing to do their own sales!