We all know that just having a website, no matter how great, is not enough to make sales in the automotive industry. LEARN MORE
Once you start playing with FlipBoard, one of the biggest revelations is how it transforms Twitter into a really powerful content presentation tool.
I started to think about how companies could leverage FlipBoard technology for sales support and customer service.
My idea was that a salesperson or company could create a Twitter account for the sole purpose of creating an inventory of articles that assisted their sales process.
In effect, creating a Twitter account for the purpose of creating a digital media magazine. The company or salesperson would use this Twitter account to tweet out any articles that they found online to support the purpose of the social media magazine.
FlipBoard for the Automotive Industry
Since I assist many car dealers with their digital marketing strategies, I would like to give an example of how FlipBoard could assist a salesperson in a dealership showroom.
In this example, a fictitious salesperson called Annie Stone working for Classic Chevrolet could create a Twitter account called http://twitter.com/classicchevymag . This Twitter account would not be promoted as the primary account for the dealership and would not proactively seek followers. Consider this Twitter account as a means to create your custom social media magazine.
As Annie finds great articles or reviews about the new 2011 Chevrolet cars and trucks from third party websites like Edmunds.com, MotorTrend.com, or Consumer Reports she would tweet them from this targeted Twitter account. As her customers post reviews online about buying cars from Classic Chevrolet, she will tweet these review pages. As she adds customer testimonial videos on YouTube she will tweet these as well.
In essence, this special Twitter account is her social bookmarks for assisting her sales process. The FlipBoard App for her iPad in turn will create a beautiful presentation of all this data in a custom Classic Chevrolet Social Media Magazine.
Equipped with her iPad, whenever Annie needs sales support, she can turn on her iPad and stand "side by side" with her customer and show them the accolades about the cars they sell or the customer experience. Annie could also hand the customer her iPad to read while she speaks with her General Sales Manager or gets the keys for a test drive.
Since FlipBoard transforms a boring Twitter feed into a beautiful social media magazine, it save Annie the time to create digital sales tools on her own. It allows Annie to update her sales materials in real-time which means that the latest reviews, accolades are in her hand at all times.
Creating a Custom Social Magazine
Business owners from all industries can follow the same model and actually have all sales professionals share a single Twitter account that is linked to their FlipBoard App on their iPad. The only logistics to work out is who can post new content on the Twitter feed. In this case, you could install FlipBoard on the sales team's iPads without revealing the password for the Twitter account.
Flipboard is a revolutionary application for social media and the possibilities to create social media magazines on the fly that can assist the sales process is just endless. If you have created a custom social media magazine for your dealership, please share your ideas.
If you need help creating a customized social media magazine for your business, feel free to give PCG Digital Marketing a call at 732.450.8200.