Notifications & Messages

Jared Hamilton
From: Jared Hamilton
Hey - It’s time to join the thousands of other dealer professionals on DrivingSales. Create an account so you can get full access to the articles, discussions and people that are shaping the future of the automotive industry.
×
Brian Pasch

Brian Pasch CEO

Exclusive Blog Posts

The Q1 Inventory Glut - Expert Insight

The Q1 Inventory Glut - Expert Insight

You've heard about it, read about it, and probably experienced it. Q1 for the auto industry was a pretty rough one. Experts are diving into what the pr…

Online Reviews Drive Customers to Your Dealership

Online Reviews Drive Customers to Your Dealership

We’ve been in the business of reviews for quite some time now – 15 years to be exact.  As DealerRater has grown, so has the power and infl…

Devising a Perfect Landing Page

Devising a Perfect Landing Page

When your business is taken online, you have to make sure your website is generating customers and visitors. This is one of the most important things in on…

Why Writing Down Sales Goals Inspires Action

Why Writing Down Sales Goals Inspires Action

As you're considering your business plans for the upcoming year, you may have decided that you want to start setting larger goals for your business. In…

Most Valuable Insight WINNER - Ian Curickshank

Most Valuable Insight WINNER - Ian Curickshank

How well does dealership VDP engagement correlate to car sales? What do you measure your online marketing on? I'm sure lead form submissions are…

Car Dealers As Movie Producers

Car dealers are turning to a second career to jumpstart their online sales: movie director.  Consumer engagement in social media coupled with the popularity of online review sites has forced car dealers to rethink their automotive advertising strategies.

Video production which was once was cost prohibitive for dealers to do themselves has now become an affordable tool for creative automotive professionals. In growing numbers, car dealers are turning to FlipCam video cameras to create video testimonials for their customers, walk around car videos and now a move to create social media viral videos.

These videos are being integrated into their websites, Google Maps, Facebook and loaded on popular video websites like YouTube to extend the reach of their brand.  Customer testimonial videos are becoming standard operating procedure as studies show that consumers trust their peers five times more than a statement from an automotive dealer. 

Toyota Extended WarrantyOne of the newest place to leverage a car dealer's video testimonials in on Google Maps. 

I recommend that you load a new car, used car and service testimonial video to your Google Maps listings. 

You should also add 3 or 4  good photos of customers getting delivery of cars and delete those photos of your building.  When you enhance you Google Maps listings with positive eneergy, watch what happens to your click through statistics.

Pioneers in this field of FlipCam videos include Tim Jennings, Ken Beam, Christine Knowles, and a host of advance thinkers who have made their websites come alive with multimedia.  One of the rising stars in automotive videos is Acton Toyota who first made me laugh with their A++ Toyota Warranty videos.

Get Ready To Laugh - Can You Translate Boston Speak?

If you want to see a great video for a revenue source that most dealers ignore, click on this link:  Toyota Extended Warranty

Acton Toyota Videos

Toyota Dealer Shines for FlipCam

One innovative car dealers has been nationally recognized for their innovative videos using a FlipCam is Acton Toyota.  The Boston Toyota dealership was recently featured in the national magazine "Toyota Today" for their spoof videos that were inspired by the popular Mac vs PC TV commercials.

Acton Toyota had no previous film or editing experience yet their videos have attracted thousands of visitors to their websites. The recent article in Toyota Today highlights that car dealers are just beginning to embrace social media communications that include these creative viral videos.

With the ease of which the FlipCam can create videos, more car dealers should investigate how they can bring their static websites alive with tutorials, testimonials, better display of the cars they sell and warm introductions for the services they offer.

I would estimate that less that 10% of all car dealers in the United States have testimonial videos on their website or integrated into their social media processes.  He who acts first will increase their marketshare and brand awareness.  Are you ready? 

 

Joe Webb
Great post, Brian. This just showed that creativity is fast becoming a requirement for dealers looking to separate themselves from the online competition.
Joe Webb
"shows"... not "showed".

 Unlock all of the community & features  Join Now