As many of you already know, Yahoo has started to use Microsoft's search engine technology to power their search results. Have you compared your existing search dealership results in Google to the "new" Yahoo? Try some simple search patterns on Yahoo today.
For example, if you are a Chevrolet dealer in Paramus New Jersey test out a few basic phrases:
There are differences in how the Microsoft technology and Google technology work and after you have studied this for a while, those differences become clearer. I would like to challenge all readers to take a moment to take 10 popular search phrases that are part of your SEO strategy and check your rankings in Yahoo.
You can place a "star" beside each listing to see which listings your business controls. Work to raise those positions over the next few months. Print copies each month to document your progress or use an automated tool that does this for you.
For PCG Digital Marketing, the new Yahoo is actually recognizing our leadership in content publishing. We practice what we preach.
Some of our top keyword targets are "Automotive SEO", "Automotive Reputation Management", "Automotive Social Media", and "Automotive Microsites". You can see that our focus on SEO has rewarded us with good placement in Yahoo.
If your Yahoo results and Bing results are not as strong as Google, or visa versa, it's a good time to roll-up your SEO sleeves and make some investment in updating your Automotive SEO strategies.
In these snapshots taken on 8/30/2010, TK stands for www.tkcarsites, PR stands for Paul Rushing from www.dealerbytes.com and ADM stands for Ralph Paglia's ADM Community. These are companies that are active members of the automotive digital marketing forums. I took the top five listings to display since most clicks happen above the fold.