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Jared Hamilton
From: Jared Hamilton
Hey - It’s time to join the thousands of other dealer professionals on DrivingSales. Create an account so you can get full access to the articles, discussions and people that are shaping the future of the automotive industry.
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Brian Pasch

Brian Pasch CEO

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Caring About Online Automotive Communities

A survey was created to poll the members of the automotive community on topics pertaining to their membership and participation in online communities.  If you have not taken the survey, take 1 minute to cast your votes.  Your opinion matters!

Vote Here:  Automotive Community Survey

Communities & Their Writers

Recognizing that each automotive community offers its own benefits, what makes up each community is passionate writers, contributors, and the quality of engagement. 

There are so many people in this community as well as others that share ideas and advice without looking for reward.  They are passionate about the automotive industry and they have a servant's attitude. 

We need more of these members. It is time that you recognize the people and topics that you enjoy the most.  It is healthy for our industry to recognize and reward those that serve.

Survey Data

For example, from approximately 200 responses to date, members indicated that having more articles on "Measuring the ROI on Digital Marketing Strategies" would be strongly welcomed.

What is discouraging, that with all the dealers in the United States and Canada, how few participate actively online.  I looks like less than 25% of car dealers are actively involved in online communities and that needs to change.

In order to improve the quality of engagement and content we need you to vote and then we need you to email the survey link to:

 

  1. Members of your dealership
  2. Members of your 20 Group
  3. Friends in the industry

 

The survey is actively being promoted on ADM, DealerRefresh, Dealer Elite, ISM and on social media websites.  We need to get a large cross-section of automotive professionals that utilize these communities to vote.

Survey Closing Date

The survey data will be summarized on October 12, 2010 so please take a moment to vote today and pass the word. 

The survey is NOT about which community get the most votes.  The survey is about how you spend your time online, who you are reading, and your opinion on the quality of content and engagement.

I seek to serve and grow the DrivingSales.com community and I know you want to see this community to grow as well.  We need you to vote and speak up.

Vote Here:  Automotive Community Survey

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