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Jared Hamilton
From: Jared Hamilton
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Brian Pasch

Brian Pasch CEO

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Google Maps Explodes on Page One

Have you seen that Google is experimenting with a new Page One SERP design? I saw this today as I searched for Chicago Dealers and I was blown away how much Page One real estate was used for Google Maps listings.

I color coded the SERP in sections to show that:

- Google Adwords was split on top and right shown in pink.

- Two organic listings were displayed above the new maps region, shown in green.

- That seven spots were taken up with exploded Google Maps listings, shown in red.

- The remainder of the organics were shown under maps which were cut off on the screen capture.

Google Maps Explodes Search Page

Google Maps Changes Digital Marketing Strategies

 

I don't see this type of display for all searches and maybe this is a new design for broad commercial searches but this is a game changer. What do you think?

What I can see is that Google review stars are SIGNIFICANTLY MORE VISIBLE which means that automotive reputation management processes must really be locked down.

What I also see is that if you are not in the top spots for organic search, you will get crushed by this new design and experience significantly less clicks.

What I also would expect is that the Google Ads on the right side will receive less clicks. There is too much activity front and center that brings the consumers eye to the maps region. So this will also be a game changer for Adwords bidding.

Your Homework

 

Get your Google Maps listings updated with photos, videos, coupons, and make sure you have the geo-targeting set correctly. If this is a look at the future, the more complete and compelling your Google Maps listing is, the more calls and clicks you will receive.

If you need help, ask below or call: 732.450.8200.

P.S. Here Another Example For Baltimore Honda Dealers - WOW - Same Issue Here Baltimore Honda Dealer
Jason Lancaster
Great catch - that's why you're the master! The one aspect with this new design that I find really pleasing is the fact that the top two organic listings appear above the maps data...seems like a better user experience, not to mention a reward for the two most trusted sites for that query.
Bill Allen
I've noticed the exact same thing across several different verticals but not sure if this is just one of the hundreds of tests that Google does every year or if this change is likely to stick around. Watch, wait and see what happens here.
Bill Allen
What's also interesting is that as you scroll down the page the map in the upper right corner follows you and covers the PPC ads - something I don't think Google will be willing to do full time. I'm also not seeing this in all browsers which means Google has cookied me and isn't showing this off to everyone. Definitely a game changer should is stick around in some form or another. Great catch Brian!
Brian Pasch
I'm really interested to see how this plays out.
Bill Allen
Actually this might turn out to be a full time feature... Google Launches Smart Search for Places - Wired.com http://t.co/pF3WaFa

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