We all know that just having a website, no matter how great, is not enough to make sales in the automotive industry. LEARN MORE
Have you seen that Google is experimenting with a new Page One SERP design? I saw this today as I searched for Chicago Dealers and I was blown away how much Page One real estate was used for Google Maps listings.
I color coded the SERP in sections to show that:
- Google Adwords was split on top and right shown in pink.
- Two organic listings were displayed above the new maps region, shown in green.
- That seven spots were taken up with exploded Google Maps listings, shown in red.
- The remainder of the organics were shown under maps which were cut off on the screen capture.
I don't see this type of display for all searches and maybe this is a new design for broad commercial searches but this is a game changer. What do you think?
What I can see is that Google review stars are SIGNIFICANTLY MORE VISIBLE which means that automotive reputation management processes must really be locked down.
What I also see is that if you are not in the top spots for organic search, you will get crushed by this new design and experience significantly less clicks.
What I also would expect is that the Google Ads on the right side will receive less clicks. There is too much activity front and center that brings the consumers eye to the maps region. So this will also be a game changer for Adwords bidding.
Get your Google Maps listings updated with photos, videos, coupons, and make sure you have the geo-targeting set correctly. If this is a look at the future, the more complete and compelling your Google Maps listing is, the more calls and clicks you will receive.
If you need help, ask below or call: 732.450.8200.P.S. Here Another Example For Baltimore Honda Dealers - WOW - Same Issue Here