Notifications & Messages

Jared Hamilton
From: Jared Hamilton
Hey - It’s time to join the thousands of other dealer professionals on DrivingSales. Create an account so you can get full access to the articles, discussions and people that are shaping the future of the automotive industry.
×
Brian Pasch

Brian Pasch CEO

Exclusive Blog Posts

Top 6 Things Car Dealers Do To Make Car Buying Difficult

Top 6 Things Car Dealers Do To Make Car Buying Difficult

[youtube https://www.youtube.com/watch?v=3R7Y3kZIDVg] Your Turn To Drive discusses Top 6 Things Car Dealers Do To Make Car Buying Difficult.  Jim D…

Choose the correct CRM for your dealership OR pay dearly

Choose the correct CRM for your dealership OR pay dearly

With all the CRMs on the market today, finding the right one for your dealership is becoming more challenging than ever. There have been massive changes in…

5 Benefits of Using Google AdWords Click-to-Message Ad Extensions

5 Benefits of Using Google AdWords Click-to-Message Ad Extensions

Looking for a new way to win over people more likely to send a text message than to call? Set up this free message extension for your text ads on the Googl…

Must-See NADA 100 Expo Displays for Fixed Ops

Must-See NADA 100 Expo Displays for Fixed Ops

New Orleans is ramping up for the 100th anniversary of NADA, and the convention promises to be outstanding. You’ll be entertained at the NADA100 Carn…

Why Social Media Marketers Won’t Replace Your Sales Team

Why Social Media Marketers Won’t Replace Your Sales Team

Social media is changing the marketing profession in remarkable ways. According to the Public Relations Society of America (PRSA), the social media analyti…

Creating a 2011 Digital Marketing Strategy

digital marketing conferencePCG is hosting an industry conference in the Napa Valley on February 1-3, 2011 which is conveniently timed to precede the 2011 NADA Convention.  The workshop leaders and speakers are all working with a common goal: help dealers create a powerful digital marketing strategy for 2011.

The process of crrafting your 2011 Digital Marketing Strategy should be starting now. I was wondering how many DrivingSales.com members have a written digital marketing strategy for 2011.   If you have one, consider sharing it with this community.

You may be asking, what should this strategy look like?  For starters, it should list all your current expenses for digital and traditional advertising. 

Next to each item you should be indicating how you will be measuring, inspecting, and adjusting that investment for a better return.  For many dealers, some of these expenses have been on auto-pilot for years.

Then you should be listing new strategies that have not yet been tested.  These items should have estimated budgets and details on how success will be measured.  Some newer ideas may include:

  • Facebook Advertising
  • Facebook Marketplace
  • Digital Radio Stations like Pandora
  • Google Places Sponsored Ads
  • Content and Inventory Snydication
  • Craigslist
  • Video Optimization
  • Microsites

Then a discussion can start about funding new strategies and eliminating investments that no longer have a strong ROI.  The most important part of this process is to make sure that all spending has a purpose and a strategy.  Paying for something because your competitor is using the "shiny object" is not a strategy.

There are many more details to outlining your 2011 Digital Marketing Strategy. I invite you to start the dialogue here on this post.  What questions do you have that industry peers can answer?  What is working well for you that you can share openly to help the members of this community?

Let's get the conversation stated.

2011 Digital Marketing Strategies Conference

 

Also, if you would like to collaborate with some of the brighest minds in digital marketing, look into attending the conference. Details on the conference can be found at:  http://www.digitalmarketingstrategies.org

Workshop leaders include Alex Snyder, Gary May, Glenn Pasch, Brian Pasch, Matt Murray, and Christine Rochelle.  Speakers include Sean Wolfington, Jared Hamilton, and JD Rucker.

The conference ends on Friday February 4th and attendees will be taken to San Francisco on Friday morning to the Convention Center  so they won't miss a single event.

 Unlock all of the community & features  Join Now