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Jared Hamilton
From: Jared Hamilton
Hey - It’s time to join the thousands of other dealer professionals on DrivingSales. Create an account so you can get full access to the articles, discussions and people that are shaping the future of the automotive industry.
Brian Pasch

Brian Pasch CEO

Exclusive Blog Posts

Challenges of Car Dealerships

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The Car manufacturing industries, just like any other, has got business challenges of its own, which need to be taken care off on a regular basis. Maintain…

How to Destroy Customer Trust in Your Service Department

How to Destroy Customer Trust in Your Service Department

Ask your friends what they think of their dealership’s service department. You’ll get a range of answers, ranging from polite and positive …

What People Are Looking For In An Auto Repair Shop

What People Are Looking For In An Auto Repair Shop

Those who have been involved in some sort of accident have the next step of finding an auto repair shop. These shops are not all created equal as some are …

One Price Selling – What Are You Waiting For?

One Price Selling – What Are You Waiting For?

Most Dealers are closer to a One Price Selling sales process than they may realize. If you’re an excellent pre-owned dealer you’re basically no…

What Is Your Chemistry With Women Buyers?

What Is Your Chemistry With Women Buyers?

Wow, its December. Last month of the year. Now is the perfect time to begin to reflect on the customer processes, engagement and strategies you have in pla…

What Automotive Training Videos Would You Watch?

I'm heading out in a few weeks to record a series of educational videos covering different aspects of automotive digital marketing, search engine optimization, reputation management, car dealer microsites, and social media integration.

I would love to get input from the DrivingSales community on the topics that you would like to see filmed.  The videos will be approximately 10-15 minutes in length so they are laser focused on one topic.  More complicated topics would be broken out into parts 1,2,3, etc.

Since September I have been mentoring 100 car dealers in the Automotive SEO Study and one of the most popular comments that I receive is that members of the study love to go back and reply the videos of the live webinars.  Some have commented that they play them back multiple times to catch all the details from our lessons. 

Automotive Training Videos

That is what makes video training so effective; you can repeat the videos until you get the subject matter integrated into dealership process.  With that in mind, I would love for you to make some suggestions.  In order to guide your thoughts and suggestions, here are a couple of planned videos segments:

Google Places

  1. Introduction to Google Places
  2. Completing Your Business Profile
  3. Optimizing Your Business Profile
  4. Understanding Google Places Analytics
  5. Monitor Consumer Reviews

Search Engine Optimization

  1. Introduction to SEO
  2. How The Search Engines Work
  3. Domain Name Purchasing Strategies
  4. Microsite Publishing Strategies
  5. Link Building Strategies
  6. Creating Optimized Content Pages
  7. Content Publishing Strategies

You get the idea.  With larger topics you need to break the videos into segments.  So share your creativity and if you have a "wish list" for great educational video content that you can use in your dealership to train your staff or a refresher course for yourself, make some suggestions.

I'll use the feedback from members to guide my video segments that I film this month and also in the coming months.


Brian Pasch, CEO
PCG Digital Marketing

P.S. Don't forget to join me in Napa for our Digital Marketing Strategies Conference on February 1-3rd, 2011 just prior to the NADA Convention in San Francisco.

Ryan Thompson
Brian, Great topics. I think some dealers could use a crash course in properly setting up Google Adwords campaigns, even a really basic 101.
Ryan Gerardi
With mobile marketing being so new to auto sales at the dealer level, how about some insights for dealers regarding mobile technologies and strategies. Dealers are having relatively good success in the mobile arena with the service departments so maybe highlighting some best practices there would be useful.
Shawn Vieira
Would be nice

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