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Brian Pasch

Brian Pasch CEO

Exclusive Blog Posts

What’s the Big Deal About Millennials?

What’s the Big Deal About Millennials?

At this point, you’ve probably read countless posts, memes and articles about what millennials are ruining, how they are changing the way things are …

Tips for Selling More Small Cars at Your Dealership

Tips for Selling More Small Cars at Your Dealership

If you own a car dealership, you might have found that a lot of people who come in are looking for trucks, sports utility vehicles and roomy sedans. Ev…

Stocking & Pricing Inventory: Interview With Brian Finkelmeyer

Stocking & Pricing Inventory: Interview With Brian Finkelmeyer

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How to Engage "Ready to Buy" Shoppers

How to Engage "Ready to Buy" Shoppers

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Upcoming Webinar: Use Your Showroom to Show, Not Sell

Upcoming Webinar: Use Your Showroom to Show, Not Sell

Ecommerce is on the rise, and today's customers walk into your showroom better-informed than ever before. 9 out of 10 customers are more likely to…

Google Boost Creates New Automotive Advertising Strategies

Google Boost Ads on Places

In a continuing effort to make Google Places a very important part of online business marketing and advertising, Google is rolling out Google Boost in select markets. If your business is in any one of these cities, you can start testing Google Boost:

  • San Francisco, CA
  • Houston, TX
  • San Jose, CA
  • Seattle, WA
  • Wichita, KS
  • Charlottesville, VA
  • Atlanta, GA
  • Chapel Hill, NC
  • Orlando, FL
  • Washington D.C.
  • Boston, MA
  • Cross Plains, TX
  • Portland, ME

Google Boost and Google Places

Google Boost is a pay-per-click advertising option to showcase your Google Places listing. One of the main reasons why you would want to use Google Boost is to highlight your outstanding customer review counts.

For example, Acton Toyota in Massachusetts has over 1,000 Google reviews. If they participated in Google Boost, they could bring their Google Places listing and reviews front and center. Here is an example Google Boost ad:

Google Boost Car Dealers

The important points to remember is that if you are going to use Google Boost, you better have a strong Internet Reputation Management process in place. Secondly, you can see that by using Google Tags ($25 a monthly) you can add the yellow marker and message to your Boost ad.

One of the other factors to consider when using Google Boost is the have another set of eyes look at your Google Places listing. It should fully leverage all the marketing tools that Places offers business owners.

For example, you can load up to four videos on Google Places and I recommend  that three of them be customer testimonial videos. Business owners should create one “welcome” video that outlines the advantages and benefits of doing business with your company.

Where Do Google Boost Ads Appear?

Google Places Boost Ads

The Google Boost ads will appear in the normal places that Adwords ad would show but keep in mind that the landing page can be EITHER your business Google Places listing or your website. Also notice that the current number of reviews will be showing in the ad.

There are so many ways that this can be leverages but it has to start with inspecting that your Google Places listing is correct and fully completed. Second, you need to inspect the reviews that have been written about your company and to implement a strong reputation management process.

If you need help with creating a strong Internet Reputation Management process or if you have more questions about Boost, start the dialogue here.

Brian

Brian Pasch, CEO

PCG Digital Marketing

http://twitter.com/automotiveseo

Tom White Jr.
Brian, Google has rolled out boost in more cities than what you mentioned. I'm in Wichita, KS, and got my boost account up and running yesterday December 1.

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