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In a continuing effort to make Google Places a very important part of online business marketing and advertising, Google is rolling out Google Boost in select markets. If your business is in any one of these cities, you can start testing Google Boost:
Google Boost is a pay-per-click advertising option to showcase your Google Places listing. One of the main reasons why you would want to use Google Boost is to highlight your outstanding customer review counts.
For example, Acton Toyota in Massachusetts has over 1,000 Google reviews. If they participated in Google Boost, they could bring their Google Places listing and reviews front and center. Here is an example Google Boost ad:
The important points to remember is that if you are going to use Google Boost, you better have a strong Internet Reputation Management process in place. Secondly, you can see that by using Google Tags ($25 a monthly) you can add the yellow marker and message to your Boost ad.
One of the other factors to consider when using Google Boost is the have another set of eyes look at your Google Places listing. It should fully leverage all the marketing tools that Places offers business owners.
For example, you can load up to four videos on Google Places and I recommend that three of them be customer testimonial videos. Business owners should create one “welcome” video that outlines the advantages and benefits of doing business with your company.
The Google Boost ads will appear in the normal places that Adwords ad would show but keep in mind that the landing page can be EITHER your business Google Places listing or your website. Also notice that the current number of reviews will be showing in the ad.
There are so many ways that this can be leverages but it has to start with inspecting that your Google Places listing is correct and fully completed. Second, you need to inspect the reviews that have been written about your company and to implement a strong reputation management process.
If you need help with creating a strong Internet Reputation Management process or if you have more questions about Boost, start the dialogue here.
Brian Pasch, CEO