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Jared Hamilton
From: Jared Hamilton
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Brian Pasch

Brian Pasch CEO

Exclusive Blog Posts

5 Ways to Upsell Without Sounding Like a Pushy Car Sales Rep

5 Ways to Upsell Without Sounding Like a Pushy Car Sales Rep

One of the keys to making a profit is the upsell. If you want to claim a heftier commission, upselling is a necessity. However, upselling is an art that sa…

Most Valuable Insight Finalist - Jim Roach

Most Valuable Insight Finalist - Jim Roach

Using Artificial Intelligence to Prioritize Customer Engagement If only one salesman came to work today, what is the first opportunity he should act upo…

Stop Looking at CRM Lead Duplication Negatively

Stop Looking at CRM Lead Duplication Negatively

During some recent conversations, I’ve discovered that dealerships continue to mistakenly perceive CRM lead duplication badly. I strongly believe we …

Don’t Just Sell, but also Retain CPO Buyers

Don’t Just Sell, but also Retain CPO Buyers

By Ryan Williams, president, Fidelis PPM Customer loyalty does not necessarily translate into repeat business for your auto dealership. What drives meas…

2017 Presidents Club Insights - Patrick McMullen

2017 Presidents Club Insights - Patrick McMullen

Listen to what Patrick McMullen from MAXDigital has to say about the future of automotive, what dealers can do today to prepare, and how DrivingSales Presi…

Is Your Auto Body Shop a Digital Orphan?

Wheelers Auto Body Marshfield WI

This week I had the opportunity to visit Wheelers GM in Marshfield Wisconsin and one of the projects we worked on was a digital marketing strategy for their Wheelers Auto Body & Collision Shop.  Unlike their main store, their new Auto Body facility was not listed in Google Places and the basics of online marketing were absent. 

So, I created a Google Places listing, started a WordPress microsite for the shop, and started to research keywords for content development. I was surprised to see how WIDE OPEN digital marketing is for collision repair shops.  In this area of Wisconsin, there were no local shops that really had optimized Google Places listings let alone a content publishing strategy.

When competitors are asleep at the wheel, the first body shop to get it right in the marketplace will have a strong digital marketing advantage. If you own a body shop, how would you rate your SEO campaign for the keywords related to the services you offer?

Auto Body SEO

It got me to think that over the past 5 years I really have not been asked too many times about SEO and digital marketing strategies for Body Shops.  I know that a number of my clients have collision repair facilities but it seems like these areas of revenue are digital advertising orphans.

As dealers look toward 2011 and plan their automotive advertising budgets, I encourage everyone to look at all the profit centers and inspect their digital visibility in the local market.  I have seen an increased interest in dealers for marketing tires, brakes, and oil change services in 2010 but don't ignore the body shop if you have one.

I'm a firm believer that attracting more customers to your service facility or body shop will allow you to connect with more consumers that will eventually need a new or used car. Dealers should not allow independant service centers and body shops to rule the day in their local market.

Fixed Operations SEO and content publishing is a great way to energize revenue, profits, and local consumer engagement in 2011.

Manny Luna
Great Thinking!

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