This 16 page guide is a quick 20 minute read chock full of expert tips to help you get more out of your website. LEARN MORE
The largest "wiki" website for the automotive industry is http://www.CarDealerWiki.org. This website is a great resource for dealers embarking on a Automotive Search Engine Optimization (SEO) campaign and also for dealers who want to syndicate their used car inventory.
CarDealerWiki.org is a free website that is for employees of car dealerships, vendors of the automotive industry, and related automotive service and news providers. Getting started with CarDealerWiki is as simple as creating an account and completing the sign-up form.
It is recommended that you register with an email account from your business and NOT from Gmail, Yahoo, or Hotmail. Once your registration is approved, normally within 24 hours, you can claim your dealership profile page and create powerful content and backlinks. Email accounts not associated with a business website will not be approved to reduce spam.
The more links a dealer has pointing to his relevant website content, the higher that page will rank in the search engines. Think of links as "votes" to your website pages.
It is a challenge to find free websites that allow car dealers to post original content and create backlinks on a variety of keywords and phrases. CarDealerWiki is one of the best websites to assist dealers with content publishing and backlink building.
In fact, the site has a number of automated features that make content generation and link building very easy, some which are shown below:
Capital Ford Lincoln in Canada has a very detailed profile page and sub-pages that integrates their inventory, videos, and their blog posts. Take a peek by visiting their page at: http://www.cardealerwiki.org/Capital_Ford_Lincoln.
CarDealerWiki.org also supports the Automotive Advertising Network (AAN) data feed so members have direct access to their inventory with searchable RSS parameters so they can create used car marketing pages for any make or model.
The architecture of CarDealerWiki.org really empowers car dealers to build links to their Vehicle Detail Pages.
This is a significant competitive edge that is little talked about in the industry. Not all website providers provide a properly formatted RSS feed of car inventory, but for those that do, dealers can really leverage this website.
Midway Motors in Kansas created a Used Car marketing page for Hillsboro Kansas and the cars shown on this page http://www.cardealerwiki.org/Hillsboro_Used_Cars provide not only more visibility for their cars but also links back to their main dealership website and Vehicle Detail Pages (VDP)
The key with any SEO campaign is to see if Google is respecting the content and links generated from a third party website and in this matter CarDealerWiki.org is a superstar.
Take a look at the screen capture below for a search on the phrase "Nissan Altima Marlboro". Marlboro Nissan operates a dealership in Marlboro Massachusetts and the content pages he created on CarDealerWiki is helping to defend his PMA.
You will see that CarDealerWiki has two listing on Google Page One. In fact, 90% of this page is filled with search results that Tim Martell, Internet Marketing Director and founder of WikiMotive has implemented for his store.
You can also search for a Fiat Dealers in the USA with a term like "Fiat Dealers USA" and you will see that CarDealerWiki.org is on Google Page One for this national search phrases.
Type into Google "Regina Ford Service" and you will see CarDealerWiki.org on Google Page One for a dealer created service page.
The power of CarDealerWiki.org is that car dealers can create pages for new cars, used cars, service, parts, and warranty repairs in their local markets. Well formatted content pages can link back to the dealer's primary website to enhance the search authority of their main website.
Since dealers need more search visibility and links and content are a part of that solution, I encourage all car dealers in the US and Canada to create an account and get started building out content on CarDealerWiki.org for their dealership.
If you are a website provider or an SEO Consultant working on behalf of a dealership, you can assist your clients on CarDealerWiki.org as well. Register with your business email address and complete your profile and your one login can be used for all your clients. Now get to work!