Hint: It involves implementing a digital retailing strategy with messaging woven into it. And we’ve got a guide to help you make it work. SEE HOW
As many dealers know, I am always keeping my ear to the ground to be the first to report on the latest automotive digital marketing and social media trends that add value to the automotive industry.
This week a learned that Dealer.com has inked a deal with BMW USA to become a preferred website and digital marketing vendor for BMW dealers. This is a great news for BMW dealers that are using an inferior website platform.
Why? The deal that Dealer.com negotiated with BMW is that 50% of Dealer.com website and marketing costs will be co-op approved, up to $2,000 a month. I have to congratulate Dealer.com for pulling off this impressive deal.
For many BMW dealers, this will be a "no-brainer" switch unless they are really happy with their existing website vendor. BMW dealers will also be pleased to know that the Dealer.com platform is fully BMW compliant which is important when selecting a website vendor. BMW has been vigilant in inspecting dealer websites so BMW dealers can reduce their headaches with a pre-approved OEM compliant website platform.
In October, Dealer.com was awarded in Las Vegas with the 2010 Automotive Website Awards (AWA) for search marketing. Dealer.com was one of only five companies to receive the Pinnacle Award in 2010 for website design.
The AWA awards are the highest recognition in the automotive industry for website vendors. You can download a copy of the 160 page AWA white-paper at: http://www.automotivewebsiteawards.com
Dealer.com was also recognized with a 2010 AWA Technology Award for their pay-per-click advertising product; Total Control Dominator (TCD). Total Control Dominator is a Dealer.com exclusive product that integrates Google Adwords and car dealer inventory to create a cost effect SEM strategy.
If you are a BMW dealer and would like to reduce your website marketing and support costs, you should check out this new offering by Dealer.com. The website links that explain the program are: http://bmw.dealer.com.