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Years ago, when Dealerskins changed the face of automotive website design with full Flash based technology, dealers flocked to the new platform because their websites were more "alive" than their static brethren.
The excitement eventually faded when dealers realized that 100% flash website were not indexing properly in organic search results.
Since that realization, website platform providers have moved away from heavy use of Adobe Flash technology in favor of other solutions.
At the recent NADA Convention, website providers revealed some very "flashy" web and mobile designs that might scare dealers at first glance.
The good news is that today's "flashy" effects are not the old school Flash coding but rather HTML5 code.
This will becoming a standard in the years ahead so if you are in the market for a new platforms, keep reading.
As some of the largest website providers retool their website technology for release in 2011 (Cobalt/ADP, TK Carsites, Reynolds, etc.) you will see some solutions include the graphical energy that HTML5 can deliver.
This is very important for applications or websites that are viewed on iPads and iPhone. Currently Apple does NOT support Adobe Flash technology so HTML5 is the way of the future.
So when you get your next demo from your website provider, ask them about their plans to integrate HTML5 coding on their websites to achieve stunning graphics and transitions once reserved only for Adobe Flash. HTML5 compliant websites will be more cross-platform compatible as well.