CDK's purchase of Auto/Mate may create a major disruption in the dealer management system (DMS) industry. Here is our take. DOWNLOAD
The largest Wiki website for the automotive industry is located at http://www.CarDealerWiki.org and its amazing to see what innovative dealers are doing to leverage this platform.
First, CarDealerWiki is free to create, update, and add pages about your dealership. You can create pages for sales, service, parts, new cars, used cars, and the possibilities are endless.
With all this power, and SEO value that this platform provides, it's odd that so few dealers have leveraged the website. Content publishing must be a part of a comprehensive automotive advertising strategy.
Free platforms like CarDealerWiki.org, press release websites, blogs, bookmarking sites, and social media tools can all be part of a low cost, high ROI strategy.
There are many examples of dealers who have leveraged CarDealerWiki to increase the "paths" by which consumers can find their dealership. One of the best examples of Capital Ford Lincoln in Regina Canada.
They have created a number of great pages to market their dealership and best off all their investment in content publishing is paying off. You can visit their main Wiki page at: http://www.cardealerwiki.org/Capital_Ford_Lincoln
Their main dealership page, demonstrates the power of the customizes automotive Wiki platform. Their main Wiki page contains YouTube customer testimonial videos, their blog feed, customer reviews, and live inventory from their daily inventory feed.
One of the biggest advantages of CarDealerWiki.org is that is can accept RSS feeds. That means you can feed in live reviews from DealerRater.com and PrestoReviews.com.
Members of the Automotive Advertising Network (AAN) can use this feature to create sustainable links to their dealership Vehicle Detail Pages because each night the cars that are displayed are updated by what is in stock. This feature creates free "mini-sites" that help increase the visibility of the cars you have for sale.
Basically, members can create their own automotive classified pages, without limit. Capital Ford Lincoln's ability to make pages for each model year that they sell is also paying off. As you can see from the screen capture below, a year, make and model search for the city clearly shows the power of CarDealerWiki for Automotive SEO.
Anytime you use a free platform for content publishing, you need to check if the links that are being created are being respected by the search engines. That is because some platforms place "no follow" tags on all outbound links.
CarDealerWiki.org offers strong Automotive SEO value and "follow" links. Yahoo provides a link checking tool, and you can see that some of the pages that the dealership created are showing as trusted link sources to their main website.
In competitive US markets like the Boston suburbs, innovative dealers like Marlboro Nissan use create CarDealerWiki pages to add additional paths for consumers to find their brand and be linked back to their primary website.
CarDealerWIki is free but accounts must be approved first. Accounts must come from a dealership email address or from a company that serves the automotive industry. All vendors that serve the auto industry should create a profile page for their business on CarDealerWiki.org.
Now that you know about a great content publishing and Automotive SEO tool, what is stopping you? Create an account today for free automotive advertising resources.